Assistant Director of Alumni Engagement

The Assistant Director of Alumni Engagement at Liberty University is responsible for enhancing alumni relationships through social media strategies, website administration, and content creation. This role involves implementing marketing plans, producing audio/video content, and tracking engagement effectiveness. The Assistant Director collaborates with various departments to foster cross-campus initiatives and manages Alumni ID card fulfillment. Qualifications include a bachelor’s degree, relevant experience, leadership skills, and proficiency in Microsoft Office, with a master’s degree and multimedia experience preferred. This position is crucial for maintaining a vibrant alumni community and supporting the university's mission.

Essential Functions and Responsibilities

1. Develop and execute social media strategies to enhance alumni engagement and community building.

2. Oversee the administration and maintenance of the alumni website and Champion Connect online platform, ensuring up-to-date and relevant content.

3. Create compelling content and copy for various platforms, including newsletters, blogs, and social media.

4. Implement marketing and communication plans to promote alumni events and initiatives.

5. Produce and manage audio/video content to support alumni outreach and engagement efforts.

6. Support OAE by developing processes to track the effectiveness of all aspects of alumni engagement.

7. In coordination with the Associate Director of Alumni Engagement, identify and implement strategic alumni engagement programs that will create pathways for lifelong relationships.

8. Coordinate with Office of Alumni Engagement colleagues and work with various departments and schools to enhance cross-campus collaboration.

9. In coordination with the Center for Donor Engagement, manage the fulfillment of Alumni ID cards.

10. Other duties assigned.

Qualifications, Credentials, and Competencies

Minimum Qualifications:

• Bachelor’s degree required.

• 1-2 years of related experience in marketing and communications.

• Individual must not be in default on any federal student or parent loan.

- Individual must not be convicted of, or have pled nolo contendere or guilty to, a crime involving the acquisition, use, or expenditure of federal, state, or local government funds, -or- be administratively or judicially determined to have committed fraud or any other material violation of law involving federal, state, or local government funds (CFR 668.14(b)(18)(i)).

Preferred Qualifications:

• Bachelor’s and/or master’s degree in strategic communications, Digital Media, Social Media, or Marketing.

• 1-2 years of management leadership experience.

• Photography and videography experience.

Target Hire Date

2025-02-17

Time Type

Full time

Location

Lynchburg - In Office

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.