What are the responsibilities and job description for the Direct Mail Program Specialist position at Libra Solutions?
We are seeking a highly motivated Direct Mail Program Specialist with 5-7 years of experience to lead our direct response marketing initiatives, with a strong emphasis on direct mail campaigns. The ideal candidate will have the skills and experience to help redesign and constantly improve a comprehensive strategy, enacting best practices to improve our data management, campaign structures, creative packages, print and mail efficiencies, and metrics and reporting. This role can be worked on a hybrid basis, working 1-2 days per week in our Chicago area or Rye Brook, NY office. For the right candidate, we may consider a fully remote arrangement.
Position Responsibilities
Benefits:
Libra Solutions offers competitive compensation, and benefits that includes medical, dental, vision and life insurance plans, plus 401(k) with company match, flexible spending accounts and paid time off.
About Us
When life gets hard, we make it easier! Probate Advance, part of Libra Solutions, specializes in providing innovative financial solutions for individuals navigating probate and estate challenges. We provide funding options for heirs and beneficiaries that have an inheritance stuck in a lengthy probate process. We are a fast-growing company dedicated to empowering our clients with access to resources and support when they need it most. Join our dynamic team where you can make an impact and grow your career in a collaborative environment.# LI-LD1
Position Responsibilities
- Develop, execute, and manage end-to-end direct mail marketing campaigns aimed at generating leads and driving revenue growth
- Manage, organize, and execute ongoing list procurement activities with third-party vendors, database, and mail house
- Analyze campaign performance metrics (e.g., response rates, ROI, and conversion rates) to optimize strategies and improve results
- Manage budgets and timelines, ensuring campaigns are delivered on schedule and within budget
- Collaborate with cross-functional teams, including search/digital marketing and sales to align marketing efforts with business objectives
- Test and refine direct mail approaches, offers, and creative elements to maximize performance and achieve KPIs
- Stay updated on industry trends and emerging technologies to ensure the company’s marketing efforts remain innovative and effective
- 5-7 years of direct response marketing experience with a proven track record of managing successful direct mail campaigns
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
- Experience in digital direct marketing integration with direct mail campaigns is highly desirable
- Strong analytical skills and experience using data to drive decisions and improve campaign outcomes
- Excellent project management skills with the ability to handle multiple campaigns simultaneously
- Familiarity with NetSuite and PowerBI is optimal, but experience with other CRM systems, marketing automation platforms, and analytics tools is desired
- High proficiency with advanced Excel and spreadsheet data analysis
- Experience collaborating with and managing external vendors throughout the direct mail ecosystem
- Highly detail-oriented and results-driven, with a focus on meeting and exceeding KPIs
- Competitive salary and benefits package
- Flexible hybrid or remote work environment
- Opportunities for professional growth within a rapidly growing company
- A supportive team culture that values innovation and collaboration
Benefits:
Libra Solutions offers competitive compensation, and benefits that includes medical, dental, vision and life insurance plans, plus 401(k) with company match, flexible spending accounts and paid time off.
About Us
When life gets hard, we make it easier! Probate Advance, part of Libra Solutions, specializes in providing innovative financial solutions for individuals navigating probate and estate challenges. We provide funding options for heirs and beneficiaries that have an inheritance stuck in a lengthy probate process. We are a fast-growing company dedicated to empowering our clients with access to resources and support when they need it most. Join our dynamic team where you can make an impact and grow your career in a collaborative environment.# LI-LD1
