Social Media and Digital Specialist

Are you a force for good? Does the opportunity to devote your talents to a cause much greater than yourself excite you? Do you thrive in the digital space, creating compelling content that sparks engagement and builds community? The Arbor Day Foundation is a place where you can do work that matters, with people who care. As we say at the Foundation: life is short, love where you work.

As one of the world's largest conservation organizations, the Arbor Day Foundation inspires people to plant, nurture, and celebrate trees. Arbor Day Farm is a property owned and operated by the Arbor Day Foundation. This is where our mission comes to life! As one of the world's largest operating conservation foundations, the Arbor Day Foundation educates and engages communities globally to plant, nurture, and celebrate trees. Our vision is to help others understand and use trees as a solution to global issues such as air and water quality, climate change, deforestation, and poverty.

Arbor Day Farm is seeking a Social Media & Digital Marketing Specialist to grow our online presence and bring our brand to life across digital platforms.

This role joins our Marketing Team and will report to the Marketing Manager, at Arbor Day Farm.

This is a full-time, on-site position in Nebraska City, with occasional evenings, weekends, and holidays required for event coverage and social media updates.

You Have:

• Passion. For the Foundations mission, nature, environmental stewardship, and people.
• Experience. Our ideal candidate has 2 years of experience in social media marketing, content creation, or marketing coordination or relatable experience.
• Creativity. You have a knack of storytelling and bringing brands to life through compelling content.
• Adaptability. You thrive in a fast-paced environment, juggling multiple projects and shifting priorities with ease.
• Strategic Thinking. You see the big picture and understand how digital marketing connects to larger business goals.
• Analytical Mindset. You make data-driven decisions and continuously optimize content for engagement and performance.
• Tech-Savviness. Youre comfortable with social media management tools (Sprout Social, Hootsuite, etc.), CMS platforms (WordPress), and analytics platforms (Google Analytics, Facebook Insights).
• Customer Centric Approach. You know how to engage with audiences in a way that builds community and enhances brand loyalty.

You Will:

• Create & Curate. Develop, schedule, and manage social and digital media content that aligns with Arbor Day Farms brand and marketing goals. (Facebook, Instagram (Farm & Wedding), LinkedIn, Pinterest, etc.).
• Capture the Moment. Take photos and videos that showcase the beauty, excitement, and uniqueness of Arbor Day Farms experiences.
• Write compelling and on-brand copy. For social media posts, email newsletters, promotional materials, and digital media content, ensuring consistency across all platforms.
• Engage & Respond. Build relationships with our online community by interacting with followers, responding to reviews, and ensuring a positive guest experience across platforms: Google My Business, Expedia, Tripadvisor, Booking.com, Yelp, and others.
• Drive Campaigns. Execute and track social media and digital ad campaigns to boost awareness, engagement, and conversions. (For major events Arbor Day, AppleJack Festival, Holidays at the Farm, and more)
• Collaborate & Innovate: Participate in regular strategy meetings with Marketing Manager and key stakeholders to support promotions, events, and key marketing initiatives.
• Stay Ahead of Trends. Research platform updates, audience behaviors, and emerging content trends to keep our strategy fresh and relevant.
• Oversee Influencer partnerships. Identify, engage, and manage influencer relationships, ensuring collaboration aligns with brand values and marketing goals.

Love Where You Work:

• Our work changes the world. We find deep purpose in our daily work, were helping to shape the planet for future generations.
• We're in this together. A culture focused on a genuine interest in the wellbeing of others, collaboration, and the intrinsic shared purpose to do what's right.
• We want you to stay connected. We will hook you up with a company laptop and cell phone stipend.
• We care about your health. We offer competitive healthcare (health, dental, vision) coverage for you and your loved ones matched with a wellness incentives program.
• We invest in your future. Company paid short-term and long-term disability, paid parental leave, life insurance and 401k with company match are available.
• We know the little things matter. Our Culinary Team will provide one complimentary meal per day and you will have access to a plethora of benefits at Arbor Day Farm.
• We care about your growth. We allocate 40 hours annually for our team members to focus on learning and development.
• We'll round out the experience. We put our culture first, and we host events and experiences throughout the year to show that we care about you (and your family).