What are the responsibilities and job description for the Marketing Manager - Life time Events position at Life Time?
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Position Summary
The Marketing Manager - Life Time Events role has a uniquely exciting opportunity to participate in the ongoing development and growth of the Life Time Event brands, with a primary focus on Life Time's Miami running events. This position works in close collaboration with division leadership and the corporate marketing team to identify opportunities that increase engagement among past participants, perspective registrants, Life Time members, sponsors, community organizations and cause marketing partners. This role directly contributes to the financial success of the Life Time Media and Events division and supports Life Time’s corporate mission as the nation’s premier healthy lifestyle brand.
Job Duties/Responsibilities
- Supports Marketing Director with short and long range, strategic marketing and business development objectives
- Manages the brand of major domestic running events, taking ownership of brand voice and improving brand recognition
- Sources, secures and executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels
- Manages workflow between marketing team and external vendors, including graphic designers, digital media and public relations agencies
- Administers periodic website, social media, digital campaign and grassroots audits to ensure proper registration growth and objectives are met
- Administers periodic qualitative and quantitative market analysis (surveys, focus groups, demographic analytics, etc.) and presents findings to senior staff
- Drafts new marketing plans upon end of season, adjusting for past tactical performances
- Coordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partners
- Coordinates procurement processes, including event finisher medals, apparel/merchandise and related item
- Assists with local public relations and community teams/resources as needed
- Executes alongside Event Operations with various race weekend event setup/teardown needs and aids the Sponsorship/Media team with various sponsor activation projects
Minimum Required Qualifications
- Must be passionate about events, and well-versed in endurance sports
- Demonstrates positive energy to effectively represent brand both internally and externally
- Must have strong computer skills in Word, Excel, Outlook, and PowerPoint, as well as basic experience in Adobe CS (Illustrator, Photoshop, InDesign) and have great adaptability on new software systems
- Must have intimate working knowledge of Facebook, Twitter, Instagram and YouTube
Education:
- Bachelor’s Degree in business/related field
Years of Experience:
- 5 years prior Direct to Consumer marketing experience
- 3 years prior event or brand marketing experience including event production and operations a plus
Licenses / Certifications / Registrations:
- n/a
Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.
