What are the responsibilities and job description for the Media Buyer, Digital position at LifeMD?
About us
LifeMD is headquartered in NYC and is a leading provider of virtual primary care. LifeMD offers telemedicine, laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men’s health, women’s health, allergy & asthma, and dermatology. Leveraging a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a US-based patient care center, LifeMD is elevating healthcare by increasing access to top-notch and affordable care. LifeMD is currently in the midst of immense growth and was recently ranked #166 in the 2023 Deloitte Fast 500.
About the role
Life MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.
Responsibilities
- Build, manage, and optimize advertising campaigns for our internal brands
- Analyze data within platforms to provide daily/weekly updates for account managers
- Utilize data to make optimizations within platforms
- Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns
- Communicate with internal team about data analysis, creative requests, timelines, budgets
- Participate and engage in team meetings and account managers, taking detailed notes for next steps
- Work closely with design team members to implement thorough creative testing processes and report against results
- Bachelor's Degree in Marketing, Business, or similar preferred
- 2 years full-time, professional experience buying digital media on social media platforms & alike
- Ad platform certification is preferred (i.e.: Google Ads Certification, FB Blueprint)
- Ability to allocate daily budgets across multiple platforms to hit KPI's
- A true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI
- Responsible, self-motivated, and solutions-oriented
- Excellent verbal and written communication skills
- Knowledge of programmatic is a bonus
- Must be willing to work in office (NYC, Midtown)
- Salary Range: $85,000-$125,000
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited PTO Policy
- Commuter Benefits
- Paid Holidays
- Short Term & Long Term Disability
- Training & Development
Salary : $85,000 - $125,000
