Marketing Manager

Marketing Manager

Who we are:

At Lifepoint Health, we provide quality healthcare to rural communities. As a valued member of our team, you will be an integral part of a group working together to elevate Lifepoint's healthcare delivery network. Our network includes 60 community hospitals, 60 rehabilitation/behavioral health hospitals, and 250 additional sites of care across the United States. As an organization, we are dedicated to serving communities nationwide by providing exceptional care. We believe in the power of our talented teams and strive to create environments where employees find purpose and fulfillment.

What you’ll do:

The Marketing Manager supports the marketing department by managing and contributing to a wide range of projects from start to finish. The Marketing Manager gathers information from internal and external sources to guide marketing and advertising work and helps coordinate efforts including business development, strategy, creative, media, production, data analysis, reporting, and other marketing department disciplines.

In collaboration with the AVP of Marketing, the Marketing Manager will help plan, execute, track, and improve advertising and marketing initiatives. The position will support the company’s business development marketing efforts, as well as facility admission growth initiatives, to include facility acquisitions and openings. The candidate will have excellent project management experience and help shepherd both small and large-scale marketing projects from concept to fruition. The candidate should be able to successfully manage multiple projects at one time and thrive in a fast-paced, collaborative environment.

Responsibilities:

• Provide proactive, organized project management support for complex, multi-channel marketing, business development, communications, ad campaigns, facility acquisitions and openings.
• Grow qualified leads to the facilities through referral source and B2C marketing.
• Review analytics and oversee required performance deep dives and optimizations to improve tactics, processes, and outcomes.
• Ensure data, learnings, and optimizations from digital campaigns are reported across all teams.
• Review prospects generated from paid media to determine quality of leads from all advertising efforts.
• Implement test plans to understand drivers of response and value.
• Act as marketing POC for implementation of all new facility openings, working closely with internal and external stakeholders to ensure all marketing tasks and milestones are accomplished.
• Assist in the creation and re-purposing of content across channels and marketing campaigns for all audiences to build awareness, drive patient/provider engagement, promote preference, and generate leads.
• Support and help project manage video and photo shoots.
• Collaborate with internal teams, including creative, social media, business development, as well as external partners to produce relevant marketing content for marketing campaigns and websites.
• Enter and manage all design requests via the internal workflow management system.
• Review all copy, design proofs and digital files; see that all work complies with key internal stakeholders.
• Partner with Creative Services department to ensure approved brand standards and messaging utilized across all print and digital assets.
• Ensure on-time and on-budget delivery from in-house and agency/vendor partners.
• Support the AVPs of Marketing with fulfillment of field needs in one-off requests.
• All other duties as assigned.

What you’ll need:

Education:

• Minimum Required: Bachelor’s degree in related field.

Experience:

• 5 years of advertising/digital/marketing-related experience (preferably in the healthcare field).

Why choose us:

As a team member of the Health Support Center, our goal is to support those that are in our facilities who are interfacing and providing care to our patients and community members. Our focus is to attract, retain, and empower a diverse and determined workforce. Our mission statement is at the heart of who we are and what we do: “Making Communities Healthier.” In this shared mission, we believe that our collective efforts will shape a healthier future for the communities we serve.

Benefits: We offer an excellent total compensation package, including a competitive salary and benefits. Some of our benefits include 401k, flexible PTO, generous Employee illness benefit (EIB), medical, dental, vision, tuition reimbursement, and an Employee Assistance Program. We believe that happy, healthy people have a passionate engagement with life and work and have designed our package to enhance your wellbeing.