What are the responsibilities and job description for the Creative Marketing Director position at Lifestyle Solutions?
About Lifestyle Solutions
Lifestyle Solutions has been a leader in furniture design and functionality for over 25 years, providing a blend of traditional and contemporary pieces that adapt to any lifestyle. Originally founded on convertible furniture, we have grown to offer diverse collections for the entire home.
Formerly a family-owned enterprise, we've evolved into a tight-knit team that values collaboration and innovation above all else. As we continue to expand, exciting opportunities arise for personal and professional growth as you make a meaningful impact from Day 1. Enjoy the flexibility of remote work with in-person collaboration as necessary, and with team members spanning across the nation and globe, you'll have the chance to connect with diverse backgrounds and perspectives. Join us for a chance to be part of something truly special!
Seeking Opportunity
We are seeking a highly motivated Creative Marketing Director, with expertise in Furniture or Home Décor. As a strategic leader you will be responsible for driving innovative marketing initiatives while maintaining a cohesive vision for both owned and licensed brands. This role combines creative expertise with strategic marketing acumen to develop and execute compelling marketing campaigns. In this role collaboration is key with cross-functional teams to grow both B&M and ecommerce and align with the financial, merchandising, and company strategies .
Position Responsibilities
- Oversee the development of creative assets across multiple channels, including digital, print, social media, and traditional marketing platforms
- Own brand identities, both internal and licensed, maintaining Brand decks and ensuring consistency across digital and print.
- Partner with PD and eCommerce teams to develop comprehensive content strategies that support product launches, promotions, campaigns, copywriting and brand storytelling.
- Lead and inspire a team of creative professionals
- Partner and direct external imagery studios for product photography and video. Stay updated on current home décor trends, photography techniques and video production styles to ensure the studio’s work is fresh and relevant.
- Negotiate contracts and manage relationships with external vendors and freelancers
- Maintain an intimate understanding of the customer and their journey throughout every touchpoint to create impact and build loyalty
- Optimize budget to ensure efficiency and efficacy of all work produced and be accountable for budget reporting to Finance.
- Travel to domestic trade shows as needed .
Qualifications
