Marketing & Community Engagement Coordinator

Light Counseling is seeking a skilled and compassionate Marketing and Community Engagement Coordinator to join our multidisciplinary team of mental health professionals. The Marketing and Community Engagement Coordinator will have a unique opportunity to bring their creative ideas to life, playing a critical role in enhancing the visibility and engagement of our behavioral health organization. This position will design marketing materials, develop and maintain the organization's website, and foster community relationships to support our mission. The ideal candidate will be a creative and detail-oriented individual with experience in marketing, design, and community outreach. This position will report to the Business Director and their assigned designee.

LEVEL OF RESPONSIBILITY:

At Light Counseling, we value confidentiality and adhere to federal and state privacy laws and practices (e.g., HIPAA). While all work is performed under supervision, the Marketing and Community Engagement Coordinator is expected to function effectively independently, demonstrating flexibility, initiative, maturity, and decision-making within the framework of Light Counseling’s policy and employee handbook. 

Due to the complex nature of confidentiality in marketing within the healthcare field, the Marketing and Community Engagement Coordinator should be vigilant to ensure that all marketing and outreach initiatives comply with state and federal privacy laws. In addition to marketing for our brick-and-mortar office in Virginia and New York, the Marketing and Community Engagement Coordinator will have the exciting opportunity to develop and execute marketing activities in all 50 states for our innovative telehealth services.

DUTIES AND RESPONSIBILITIES

Marketing and Design

• Develop and design marketing materials including brochures, flyers, social media graphics, newsletters, and other promotional items.
• Collaborate with the clinical and administrative teams to create compelling content that accurately represents the organization's services and mission.
• Ensure all marketing materials adhere to the organization's brand guidelines and are consistent in messaging and design.
• Develops and designs email and text campaigns through our customer relationship management (CRM) application in a HIPAA-compliant manner.

Website Development and Maintenance

• Oversee the development, design, and regular maintenance of the organization's website
• Ensure the website is user-friendly, up-to-date, and optimized for search engines (SEO).
• Work with external vendors and internal stakeholders to implement new features and updates as needed.
• Monitor website analytics and provide regular traffic, engagement, and performance reports.

Community Engagement

• Develop and implement strategies to engage with the community, including organizing events, workshops, and outreach programs.
• Schedule Discovery, Follow-Up, and Check-In meetings for our Clinical Site Managers with current and potential community partners (i.e. churches, healthcare offices, etc.).
• Build and maintain relationships with community partners, stakeholders, and local media.
• Represent the organization at community events, health fairs, and other relevant activities.
• Coordinate and manage volunteer activities to support community engagement efforts.

Social Media Management

• Create and manage content for the organization's social media platforms.
• Monitor and respond to social media interactions, ensuring positive engagement and communication.
• Analyze social media metrics and adjust strategies to improve reach and engagement.

Public Relations & Outreach

• Write and distribute press releases, newsletters, and other communications to promote the organization’s activities and achievements.
• Maintain a media contact list and foster relationships with journalists and media outlets.
• Performs miscellaneous job-related duties as assigned.

MINIMUM QUALIFICATIONS

• Be a committed Christ follower
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 2-3 years of experience in marketing, community engagement, or a related role.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) and website management (e.g., WordPress, Divi, etc.).
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Excellent organizational and project management skills.

PREFERRED QUALIFICATIONS

• Experience in the behavioral health or healthcare sector is a plus.
• Experience working in faith-based organizations is a plus.