Social Media Manager

Light Node Ventures (LNV) is a pioneering web3 advisory firm, and we would like to invite you to apply to join our dynamic team. At LNV, we are dedicated to accelerating the growth of cutting-edge web3 businesses globally through our extensive network and industry insights.

Our mission is to unlock the transformative potential of web3 projects, guiding them from the initial idea phase through to post-launch support and beyond. We provide comprehensive guidance and resources to help innovative web3 ventures thrive and make a lasting impact.

At LNV, we prioritize a healthy work-life balance, enabling our team members to work on meaningful projects that are shaping the future of the web3 ecosystem. We foster a collaborative and inspiring environment where you can contribute your skills and creativity to groundbreaking initiatives that are transforming the way we interact with digital technologies.

If you share our passion for innovation, collaboration, and making a difference in the web3 space, we encourage you to apply and become a part of our forward-thinking team.

Job Title: Social Media Manager

The Social Media Manager at Light Node Ventures is responsible for developing and executing comprehensive social media strategies, creating engaging content, and managing a team of graphic designers. This role is crucial in enhancing Light Node Ventures' brand visibility, engagement, and thought leadership in the web3 and blockchain industry. You will play a key role in communicating our mission and the transformative potential of web3 projects to a global audience.

• Develop and execute innovative social media strategies aligned with Light Node Ventures' overall marketing objectives and brand voice.
• Identify opportunities for engagement, trend participation, and content creation to drive growth and competitive advantage on social platforms.
• Create and manage content calendars, ensuring consistent and timely delivery of high-quality content across all social media channels.

• Conceptualize, create, and curate compelling content for various social media platforms, including but not limited to LinkedIn, Twitter, Instagram, and Medium.
• Oversee the production of diverse content types, including text posts, images, videos, infographics, and long-form articles.
• Ensure all content aligns with Light Node Ventures' brand guidelines and effectively communicates complex web3 and blockchain concepts to diverse audiences.

• Lead and mentor a team of graphic designers, providing creative direction and ensuring high-quality visual content production.
• Collaborate with designers to create visually appealing and on-brand graphics, animations, and other visual elements for social media posts.
• Manage workload distribution among team members and ensure timely delivery of design assets.

• Establish key performance indicators (KPIs) for social media performance and regularly monitor analytics.
• Analyze data, identify trends, and implement data-driven strategies to continuously improve campaign performance and engagement rates.
• Provide regular reports on social media performance and insights to senior management.

• Foster an engaged online community by responding to comments, messages, and mentions in a timely and professional manner.
• Develop and implement community growth strategies to increase followers and engagement across all platforms.
• Identify and engage with key influencers and thought leaders in the web3 and blockchain space.

• Stay updated on the latest trends, news, and developments in web3, blockchain, cryptocurrency, and related technologies.
• Identify opportunities to leverage new social media features or emerging platforms to enhance Light Node Ventures' online presence.

• Work closely with other departments to ensure social media content accurately reflects company developments and initiatives.
• Coordinate with the advisory team to align social media efforts with client projects and broader industry trends.

Qualifications:

• Proven experience (3 years) in social media management and content creation, preferably in the web3, blockchain, or tech industry.
• Strong understanding of web3 technologies, blockchain, cryptocurrencies, and the overall decentralized ecosystem.
• Excellent writing skills with the ability to communicate complex technical concepts in an engaging, accessible manner.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Experience in managing and mentoring creative teams, particularly graphic designers.
• Strong project management skills and ability to handle multiple campaigns simultaneously.
• Proficiency in photo and video editing software (e.g., Adobe Creative Suite, Canva).
• Understanding of SEO principles and their application in social media content.
• Experience with paid social media advertising and budget management.
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

It Would Be Nice If You Had:

• Experience working in the web3, blockchain, or cryptocurrency industry.
• Experience with fast-paced, startup environments.
• Experience in remote work settings.
• Familiarity with web3 community platforms like Discord and Telegram.

• Develop and implement a comprehensive social media strategy within the first month.
• Increase social media following and engagement rates by 20% quarter-over-quarter.
• Produce and publish high-quality content consistently:
• 5 Twitter posts per week
• 3 LinkedIn posts per week
• 3 Instagram posts per week
• 2 long-form articles per month
• Manage and optimize paid social media campaigns to achieve a positive ROI.
• Provide weekly performance reports and monthly strategic recommendations.
• Successfully lead and develop the graphic design team, ensuring high-quality visual content across all platforms.
• Establish Light Node Ventures as a thought leader in the web3 and blockchain space through strategic content and community engagement.