Marketing Director

About LightBox LightBox is a leading provider of data and technology solutions for commercial real estate (CRE) professionals, offering the tools necessary to drive informed decision-making, minimize risk, and maximize efficiency. Our platform powers real estate transactions, lending, investment decisions, and environmental due diligence with industry-leading location intelligence and market insights. Position Overview LightBox is seeking a dynamic and experienced Marketing Director to lead the strategy and execution of high-impact marketing programs that drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a strong background in commercial real estate (CRE), financial services, or a related industry, combined with a proven track record of executing successful multi-channel marketing campaigns. This role requires a programmatic thinker with a hands-on approach to demand generation, content marketing, digital strategy, and sales enablement. The Marketing Director will collaborate cross-functionally with marketing, sales, product, and customer success teams to ensure marketing initiatives align with business objectives and revenue goals. Key Responsibilities Marketing Planning & Execution Develop and implement a results-driven marketing plan that supports business growth, customer acquisition, and brand positioning. Lead integrated marketing programs across digital, content, email, social media, and events to generate high-quality leads and accelerate the sales pipeline. Drive the execution of multi-channel campaigns, ensuring consistency in messaging, design, and positioning across all marketing efforts. Work with the Digital Marketing to plan and execute SEO, paid media, and digital marketing strategies to increase brand visibility and inbound lead generation. Leverage data analytics to optimize marketing performance and adjust strategies accordingly. Demand Generation & Sales Alignment Drive demand generation programs that nurture leads, enhance engagement, and convert prospects into customers. Partner with sales leadership to develop targeted campaigns that support pipeline growth, account-based marketing (ABM), and customer retention. Work with the content team to develop compelling content and sales enablement materials, including case studies, whitepapers, presentations, and thought leadership pieces tailored to CRE and financial services audiences. Brand & Content Marketing Lead content marketing initiatives that position LightBox as a thought leader in CRE and financial technology. Ensure brand consistency across all marketing channels, working closely with creative and content teams to maintain a strong market presence. Incorporate public relations efforts, media partnerships, and industry influencer engagement to enhance LightBox’s credibility and reach. Events & Industry Engagement Work with the events team to drive event marketing strategy, including sponsorships, trade shows, and webinars, to create engagement with key industry stakeholders. Collaborate with internal teams to produce engaging in-person and virtual event experiences that generate business opportunities. Build relationships with CRE associations, financial institutions, and industry leaders to amplify LightBox’s market influence. Marketing Operations & Performance Analysis Own marketing performance metrics, analyzing key KPIs such as lead conversion rates, pipeline contribution, and ROI to inform decision-making. Work with the mar-tech team to utilize the marketing technology stack, including CRM, automation tools, and analytics platforms, to streamline operations and enhance efficiency. Track to the segment marketing budget, ensuring resources are allocated effectively to meet business goals. Qualifications & Experience 8 years of experience in B2B marketing, with a strong focus on commercial real estate (CRE), financial services, or related industries. Proven expertise in marketing program execution, including demand generation, content marketing, digital campaigns, and event marketing. Strong understanding of the CRE ecosystem, including investment, lending, and property technology. Experience working closely with sales teams and executing successful account-based marketing (ABM) strategies. Hands-on experience with marketing automation tools (HubSpot preferred) and CRM systems (e.g., Salesforce). Excellent project management and analytical skills, with the ability to drive results in a fast-paced environment. Strong written and verbal communication skills, with the ability to craft compelling messaging for various audiences. Bachelor's degree in marketing, business, finance, or a related field; MBA preferred. Why Join LightBox? Be part of an industry-leading company driving innovation in real estate technology and data. Lead impactful marketing programs with direct visibility to executive leadership. Work in a collaborative and entrepreneurial environment where strategic ideas are encouraged. Competitive salary, benefits, and professional development opportunities. If you’re a strategic marketing leader with expertise in CRE or finance and a passion for executing high-performance marketing programs, we’d love to hear from you. Apply now to be part of the LightBox team!