Director of Marketing and Communications

Job Overview
The Director of Marketing will play a pivotal role in shaping and delivering the organization's messaging and brand identity. This position requires a strategic thinker with a strong background in communications, marketing, and digital media. The ideal candidate will lead the development and execution of communication strategies that enhance the organization's visibility and support overall business objectives.

Duties

• Develop and implement comprehensive communication strategies to promote the organization’s mission and initiatives.
• Oversee all internal and external communications, ensuring consistency in messaging across all platforms.
• Manage social media marketing efforts to engage with audiences and enhance brand presence.
• Utilize SEO best practices to optimize content for search engines and improve online visibility.
• Coordinate email marketing campaigns, analyzing performance metrics to refine strategies.
• Collaborate with product management teams to ensure alignment of communication efforts with product launches and updates.
• Analyze market trends and audience insights to inform communication strategies.
• Lead performance marketing initiatives to drive engagement and conversion rates.
• Monitor analytics to assess the effectiveness of communication efforts and adjust strategies accordingly.

Skills

• Strong understanding of market dynamics and audience segmentation.
• Proficiency in HTML for effective web content management.
• Expertise in Google Analytics for tracking performance metrics.
• Demonstrated experience in social media marketing strategies across various platforms.
• Knowledge of SEO techniques to enhance digital content visibility.
• Experience with email marketing tools and best practices for engagement.
• Ability to analyze data to inform decision-making processes in communications.
• Excellent written and verbal communication skills, with a keen attention to detail.
• Strong leadership skills with the ability to manage cross-functional teams effectively.

This role is essential for driving the organization’s narrative forward, ensuring that all communications are impactful, engaging, and aligned with our strategic goals.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Akron, OH 44312: Relocate before starting work (Required)

Work Location: In person

Salary : $50,000 - $60,000