Liine is a fast-growing software startup based in downtown Raleigh, NC. Our AI-powered call tracking, marketing analytics and ad optimization platform helps specialty healthcare and dental practices convert more new patient inquiries into appointments. With over $5M in ARR and a 5-star Glassdoor rating, we are on our way to making Liine a core component of every healthcare practice's technology stack.
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To help continue scaling our award-winning SaaS platform, we are hiring a Digital Marketing Manager to join our marketing team. Reporting to the Director of Marketing, the Digital Marketing Manager will play a pivotal role in designing and executing campaigns that accelerate pipeline growth.
This is a hybrid role. We work from our downtown Raleigh office on Mondays, Wednesdays and Fridays, with the option to work remotely on Tuesdays and Thursdays.
Perks and benefits include :
- Competitive salary and generous equity package
- 4% K contribution match
- Health, dental and vision insurance
- Short and long-term disability insurance
- Unlimited PTO
RESPONSIBILITIES
Paid Media Strategy & Execution - 40%
Plan, launch and optimize paid advertising campaigns across platforms (Google Ads, LinkedIn, etc.)Conduct A / B testing on ad creatives, audience targeting and messaging to improve performanceManage budgets efficiently to maximize ROI and track key performance metricsAnalytics & Performance Optimization - 20%
Track and report key performance indicators (KPIs) for all digital marketing initiativesUse data to refine strategies and improve conversion rates across channelsCopywriting, Email Marketing, Website Support & CRM - 20%
Support the development and execution of email marketing campaigns, including automated workflows and promotional emailsOptimize email performance through segmentation, personalization and A / B testingWorking with the Sales team, maintain and grow the email database while ensuring compliance with best practicesAs needed, support the marketing team with minor content updates on the websiteAs needed, support the marketing team by crafting compelling content in the form of case studies, sales collateral and organic and paid social media postsOther responsibilities as assignedOrganic Social Media Management (LinkedIn) - 20%
As needed, support the Marketing Director with organic posting and community engagement on LinkedIn (typically 2-5 posts / week)Support the marketing team by tracking performance and making recommendations based on insights to optimize organic LinkedIn effortsTECHNICAL PROFICENCIES
Google Ads and LinkedIn AdsGoogle AnalyticsSalesforceWorking knowledge of Wordpress, Elementor, Webflow and / or WP EngineQUALIFICATIONS
5 years of experience in digital marketing, with a focus on demand generation in a B2B SaaS environmentData-driven approach to campaign optimization and performance trackingStrong project management skills with the ability to multitask and meet deadlinesExcellent communication and creative thinking skillsExceptional writing, editing and proofreading skills with strong attention to detail
