Product Marketing Consultant

Alternate Locations : Radnor, PA (Pennsylvania); Greensboro, NC (North Carolina); Hartford, CT (Connecticut)

Work Arrangement :

Hybrid / Common Days : Work 2-3 days a week in a Lincoln office with a designated workspace.

Relocation assistance :    is not available for this opportunity.

Requisition # :  74246

The Role at a Glance

Are you an innovative, collaborative, results-driven marketer looking to join an award-winning, digital first marketing department? Let’s talk! We’re seeking a Marketing Consultant to join our Life Insurance and Long-Term Care marketing team.

Working in an agile pod structure, you will play a pivotal role in developing and executing end-to-end marketing strategies that drive sales and help achieve business goals for Lincoln Life Solutions while also helping consumers by educating them on the importance of protection strategies for their family and financial plan.

What you'll be doing

• Demonstrating a strong understanding of current and emerging developments / market trends for the financial industry and the life insurance / long-term care insurance market; assessing impact, and collaborating with marketing, product, sales and management to implement / drive marketing programs, content and campaigns, to drive current and future solutions.
• Building relationships, serving as a subject matter expert, and partnering with internal & external stakeholders to elicit, defining and transforming concepts into simple positioning and marketing stories; communicating and ensuring that marketing plans are understood by all stakeholders and team members.
• Partnering with key stakeholders to set marketing strategy across all channels – content, social, advertising, digital marketing, web, etc.
• Identifying and recommending solutions to improve marketing programs and processes.
• Analyzing and guiding the development of performance metrics and benchmarks to track and assess the effectiveness of all marketing programs, tools and collateral.
• Leading, directing, and coordinating the development, layout and design of marketing material—from idea generation to execution including, but not limited to, project and resource planning, change management, communications planning and reporting.
• Ensuring full collateral set is accurate, relevant and compliant with regulatory requirements and consistent with Lincoln’s editorial and brand standards.
• Championing and enhancing organizational initiatives by positively influencing change management and / or departmental / enterprise initiatives.
• Having fun, following your curiosity, and be willing to test and learn new approaches.

What we’re looking for

Must Haves :

Application Deadline

Applications for this position will be accepted through April 18th, 2025 , subject to earlier closure due to applicant volume

What’s it like to work here?

At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What’s in it for you :

Clearly defined career tracks and job levels, along with associated behaviors for each Lincoln leadership Attribute.

Leadership development and virtual training opportunities

PTO / parental leave

Competitive 401K and employee benefits

Free financial counseling, health coaching and employee assistance program

Tuition assistance program

A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations

Effective productivity / technology tools and training

The pay range for this position is $69,000 - $124,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees.  In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual.  Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.

About The Company

Lincoln Financial Group helps people to plan, protect and retire with confidence. As of Dec. 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection and retirement plan services. As of December 31, 2023, the company had $295 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE : LNC) and its affiliates. Learn more at LincolnFinancial.com.

Lincoln is committed to creating a  diverse and inclusive  environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview.  Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln’s Political Contribution Policy.  An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.

Lincoln Financial Group (“LFG”) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information.  Applicants are evaluated on the basis of job qualifications.  If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY / TDD assistance, contact us by calling 260-455-2558.

This Employer Participates in E-Verify. See the E-Verify notices.

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Salary : $69,000 - $124,600