Sales Marketing Professional

Linder Turf & Tractor is dedicated to putting our customers first. We have a long history of selling and servicing equipment since 1953, with our turf and tractor division established in 2018. Today, we operate seven Kubota/Deutz Fahr branches across three states.

About the Job:

We are seeking a seasoned Marketing Manager to oversee all aspects of sales marketing, managing data and collaborating with various departments. Key responsibilities include market research, econometrics forecasting, and market penetration analysis.

Responsibilities:

1. Market Research:
1. Conduct comprehensive market research on new equipment, used equipment, equipment rental, parts, and service.
2. Econometrics Forecasting:
1. Develop and maintain an econometrics forecasting model for all areas in Linder's footprint, incorporating industry and market segment statistics.
3. Market Analysis:
1. Evaluate market penetration by geographic area and identify opportunities for growth.
4. Marketing Intelligence:
1. Create and maintain economic and demographic intelligence modeling systems for all markets covered by the company, including marketing reports.
5. Performance Metrics:
1. Establish performance standards and measurement systems for market penetration by product or service.
6. Surveys:
1. Conduct market and opinion surveys to inform business decisions.
7. Advertising:
1. Develop and implement advertising programs to reach target audiences.
8. Sales Materials:
1. Develop and create sales documents and sales aids required to achieve company objectives.
9. Communication:
1. Communicate marketing information to the sales force and management.
10. Progress Review:
1. Continuously monitor progress in all markets to determine if sales and marketing goals are being met and recommend actions if goals are not being achieved.

Requirements:

• Bachelor's Degree in Marketing or related field.
• Ten years of marketing experience, preferably in the equipment industry.
• Expertise in market systems and modeling techniques.
• Strong analytical, research, and problem-solving skills.
• Ability to work effectively in a fast-paced environment.
• Excellent interpersonal and communication skills.