What are the responsibilities and job description for the Senior Brand Manager position at Linder Turf & Tractor?
Linder Turf & Tractor is a leading provider of turf and tractor solutions, dedicated to delivering exceptional customer experiences. Our company has a rich history dating back to 1953, and our turf and tractor division was established in 2018. With multiple locations across the country, we offer a wide range of products and services.
About the Role:
We are seeking a highly experienced Marketing Manager to lead all aspects of sales marketing, managing data and collaborating with various departments. Key responsibilities include market research, econometrics forecasting, and market penetration analysis.
Main Responsibilities:
- Market Research:
- Conduct thorough market research on new equipment, used equipment, equipment rental, parts, and service.
- Econometrics Forecasting:
- Develop and maintain an econometrics forecasting model for all areas in Linder's footprint, covering industry and market segment statistics.
- Market Analysis:
- Evaluate market penetration by geographic area and identify opportunities for growth.
- Performance Metrics:
- Establish performance standards and measurement systems for market penetration by product or service.
- Surveys:
- Conduct market and opinion surveys to inform business decisions.
- Advertising:
- Develop and create advertising programs to reach target audiences.
- Sales Materials:
- Develop and create sales documents and sales aids required to achieve company objectives.
- Communication:
- Communicate marketing information to the sales force and management.
- Progress Review:
- Continuously monitor progress in all markets to determine if sales and marketing goals are being met and recommend actions if goals are not being achieved.
- Bachelor's Degree in Marketing or related field.
- Ten years of marketing experience, preferably in the equipment industry.
- Expertise in market systems and modeling techniques.
- Strong analytical, research, and problem-solving skills.
- Ability to work effectively in a fast-paced environment.
- Excellent interpersonal and communication skills.
Requirements:
