Director of Sales - Promotional Product Division

Director of Sales, Promotional Product Division

A little about us:

Links Unlimited®, Inc. is one of Cincinnati’s largest private companies and a leader in the corporate incentives industry. We offer a full range of services to our corporate customers with a focus on product procurement, decoration management, product warehousing, and order fulfillment.

We’re seeking the Director of Sales, Promotional Product Division, to support our growing team. The Director of Sales, Promotional Product Division, is responsible for developing strategic sales plans, managing key customer relationships, and overseeing a team of sales professionals to achieve revenue goals. The ideal candidate has extensive experience in promotional products, strong leadership skills, and a proven track record of sales success.

We believe that our employees are essential to our ongoing success, and we are pursuing an individual who is passionate about one’s work and a determined team player. Our workforce is energetic, talented, and poised for growth in this exciting market.

What You’ll Be Doing:

Responsibilities:

1. Sales Team Leadership & Development: Build, manage, mentor, and motivate a high-performing sales team. This includes recruiting, onboarding, training, performance management, and fostering a positive and results-oriented team culture.
2. Strategic Sales Planning & Execution: Develop and implement comprehensive sales strategies aligned with company objectives to drive revenue growth. This includes forecasting, budgeting, account management, and resource allocation.
3. Revenue Generation & Growth: Drive sales growth by identifying and developing new business opportunities, expanding market share, penetrating new markets, and increasing sales within existing accounts.
4. Sales Performance Management: Establish clear performance metrics, monitor team performance against targets, provide regular coaching and feedback, conduct performance reviews, and implement corrective action plans as needed.
5. Sales Process Optimization: Continuously evaluate and improve sales processes, implementing best practices and leveraging sales technology (CRM, etc.) to enhance efficiency and effectiveness.
6. Cross-Functional Collaboration: Collaborate effectively with other departments (marketing, product development, customer service, etc.) to ensure seamless execution of sales strategies and maximize customer satisfaction.
7. Key Customer Relationship Management: Develop and maintain strong relationships with key customers, understanding their needs and ensuring long-term partnerships.
8. Market Analysis & Competitive Intelligence: Conduct ongoing market research and competitive analysis to identify emerging trends, competitor activities, and potential opportunities to inform sales strategies.
9. Sales Reporting & Analysis: Generate regular sales reports, analyze performance metrics, and present data-driven insights to senior management.
10. Sales Budget Management: Develop and manage the sales budget, ensuring resources are allocated effectively to maximize ROI.

Required Skills:

• Sales Acumen: Proven track record of consistently meeting and exceeding sales targets in a B2B sales environment, with a demonstrated ability to drive revenue growth.
• Leadership: Exceptional leadership, coaching, and team-building skills, with the ability to inspire, motivate, and develop high-performing sales teams.
• Industry Expertise: Deep understanding of the promotional products market, corporate branding, merchandising trends, and competitive landscape.
• Communication Skills: Excellent verbal, written, and presentation skills, including strong negotiation and interpersonal abilities.
• Technical Proficiency: Proficiency in CRM software, Microsoft Office Suite, and sales analytics tools.
• Results Driven: Highly motivated, self-starter with a strong focus on achieving measurable results and exceeding expectations.

Education and Experience:

• Experience: 7 years of progressive sales leadership experience, preferably within the promotional products, branded merchandise, or advertising specialties industry.
• Education: Bachelor’s degree in business, Marketing, Sales, or a related field strongly preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

Compensation & Benefits:

• Competitive pay
• Medical, Dental and Vision Insurance
• Paid Time Off
• Paid Holidays
• Employee discount program
• On-Site Gym
• Paid maternity/paternity leave
• Career advancement
• Profit Sharing Bonus
• 401(k) with company match