What are the responsibilities and job description for the Affiliate & Influencer Marketing Specialist position at Linktree?
The Role
We’re looking for an Influencer & Partnerships Specialist to join our Growth Marketing team and build out Linktree’s creator-driven referral and ambassador programs.
Your mission? Drive organic visibility, advocacy, and creator-led acquisition for Linktree, particularly on YouTube. You’ll be responsible for identifying, engaging, and scaling relationships with influencers and creators, ensuring Linktree is top-of-mind in key content categories.
If you love digital culture, creator marketing, and leveraging AI to scale influencer partnerships efficiently, this role is for you.
What You’ll Own
If this sounds like the kind of team you want to be part of, we’d love to hear from you. 🚀
Linktree is committed to providing a competitive compensation package. Our cash compensation amount for this role is targeted at $105,000-$115,000 in the San Francisco Bay or Los Angeles area. Final offer amounts are determined by multiple factors including candidate expertise, the scope of role and level, and may vary from the amounts listed above.
P.S. If you don’t tick every box in this ad, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
Where And How We Work
We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a discretionary hybrid approach.
We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible.
How We’ll Help You Thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:
Our Story
We're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok, The UN Environmental Program, The White House, F1, Manchester United, Olivia Rodrigo and Selena Gomez. With over 40,000 new accounts created everyday, Linktree is the fastest growing leader in our category. Linktree has partnered with some of today’s biggest names like Amazon, TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit and more to help unify users’ digital spaces— and we’re just getting started. Join us in empowering everyone from businesses to creatives in building their online presence.
At Linktree, we celebrate and support everyone’s perspective and background, and we’re proud to be an equal opportunity workplace. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging, because we believe in going further together. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.
We’re looking for an Influencer & Partnerships Specialist to join our Growth Marketing team and build out Linktree’s creator-driven referral and ambassador programs.
Your mission? Drive organic visibility, advocacy, and creator-led acquisition for Linktree, particularly on YouTube. You’ll be responsible for identifying, engaging, and scaling relationships with influencers and creators, ensuring Linktree is top-of-mind in key content categories.
If you love digital culture, creator marketing, and leveraging AI to scale influencer partnerships efficiently, this role is for you.
What You’ll Own
- Launch and scale Linktree’s creator referral program – an affiliate-style initiative where influencers drive sign-ups via trackable links and incentives.
- Develop and grow a brand ambassador program, activating passionate creators to advocate for Linktree authentically.
- Use AI and automation tools to streamline outreach, identify high-potential influencers, and manage creator relationships at scale.
- Conduct high-volume creator outreach to bring new influencers into the program, balancing automation with a personal touch.
- Expand Linktree’s presence on YouTube, working with creators to integrate Linktree into their content across key verticals.
- Optimize partnership incentives to ensure creators are motivated to promote Linktree while maintaining efficiency and ROI.
- Own influencer gifting and product placements, ensuring seamless brand alignment.
- Work cross-functionally with performance marketing, content, and paid media teams to amplify influencer content.
- Analyze program performance, tracking key metrics like sign-ups, conversions, and engagement to iterate on strategy.
- Stay ahead of social trends and platform updates, identifying opportunities to engage new audiences through creators.
- 4 years of experience in influencer marketing, partnerships, or affiliate marketing, ideally in a digital-first brand.
- Proven experience building and scaling influencer or affiliate programs, with a focus on measurable performance.
- Experience using AI-driven tools (e.g., ChatGPT, Apollo, Upfluence, or Grin) to automate outreach and scale partnerships.
- Deep understanding of YouTube creator ecosystems, monetization strategies, and social trends.
- Strong relationship-building and negotiation skills—able to pitch, onboard, and manage influencer partnerships efficiently.
- Analytical mindset, comfortable using data to measure success and iterate on strategy.
- Highly organized with exceptional project management skills, able to juggle multiple partnerships simultaneously.
- A proactive, creative thinker who thrives in a fast-paced, test-and-learn environment.
If this sounds like the kind of team you want to be part of, we’d love to hear from you. 🚀
Linktree is committed to providing a competitive compensation package. Our cash compensation amount for this role is targeted at $105,000-$115,000 in the San Francisco Bay or Los Angeles area. Final offer amounts are determined by multiple factors including candidate expertise, the scope of role and level, and may vary from the amounts listed above.
P.S. If you don’t tick every box in this ad, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
Where And How We Work
We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a discretionary hybrid approach.
We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible.
How We’ll Help You Thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time and other categories.
- Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.
Our Story
We're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok, The UN Environmental Program, The White House, F1, Manchester United, Olivia Rodrigo and Selena Gomez. With over 40,000 new accounts created everyday, Linktree is the fastest growing leader in our category. Linktree has partnered with some of today’s biggest names like Amazon, TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit and more to help unify users’ digital spaces— and we’re just getting started. Join us in empowering everyone from businesses to creatives in building their online presence.
At Linktree, we celebrate and support everyone’s perspective and background, and we’re proud to be an equal opportunity workplace. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging, because we believe in going further together. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.
Salary : $105,000 - $115,000
