Influencer Marketing Specialist

Influencer Marketing Specialist

Burbank, CA - Hybrid

The Specialist, Influencer Marketing is a critical contributor to the overall Marketing function, responsible for supporting the development and activation of influencer marketing campaigns that build brand awareness, brand distinction, and drive increased consideration for the brand overall.

An influencer/creator and obsessed pop culture enthusiast who knows how to tap into influencer and creator partnerships to elevate brands, this creative thinker is an expert in influencer marketing activation, including sample fulfillment, seeding cards and kits, and relationship and contract management.

The Specialist, Influencer Marketing will work closely with the Manager, Marketing team, internal teams, external partners, and a network of influencers to create compelling content and amplify our brand message. Through both stand-alone influencer campaigns and as part of a larger Integrated Marketing campaigns, the Specialist will push the envelope and test the status-quo with disruptive influencer and creator content.

A marketing professional who thrives in a fast-paced, dynamic environment, the ideal candidate will support creating fan-first, influencer marketing programs that drive impact for the brand, exciting the culture movers and expanding the audience with the ultimate goal of delivering on our mission to be the leader in pop culture collectibles.

Responsibilities

• The Specialist, Influencer Marketing is a critical contributor to the overall Marketing function, responsible for supporting the development and activation of influencer marketing campaigns that build brand awareness, brand distinction, and drive increased consideration for the brand overall
• An influencer/creator and obsessed pop culture enthusiast who knows how to tap into influencer and creator partnerships to elevate brands, this creative thinker is an expert in influencer marketing activation, including sample fulfillment, seeding cards and kits, and relationship and contract management
• The Specialist, Influencer Marketing will work closely with the Manager, Marketing team, internal teams, external partners, and a network of influencers to create compelling content and amplify our brand message
• Through both stand-alone influencer campaigns and as part of a larger Integrated Marketing campaigns, the Specialist will push the envelope and test the status-quo with disruptive influencer and creator content
• A marketing professional who thrives in a fast-paced, dynamic environment, the ideal candidate will support creating fan-first, influencer marketing programs that drive impact for the brand, exciting the culture movers and expanding the audience with the ultimate goal of delivering on our mission to be the leader in pop culture collectibles
• Strategy Development: In partnership with Social Media Manager & Marketing Team, support influencer strategy and manage regular reporting to support overall business goals and marketing strategies
• Influencer Identification: Identify potential influencers for campaigns and collaborate with external influencer agencies or directly with agents to negotiate deliverables with content creators
• Partnership Management: Establish and maintain relationships with influencers, negotiating agreements, and ensuring that they deliver quality content that aligns with our brand guidelines
• Content Collaboration: Create best-in-class content briefs for creators and review and approve their partnered content prior to publishing
• Product Seeding Management: Manage products, create custom swag and mailers, and coordinate shipments for seeding and campaign initiatives
• Performance Tracking: Monitor and report all influencer analytics on a regular basis - key metrics on engagement, posts, reach, and more
• Budget Management: Adhere to budget managed by Social Media Manager, optimizing spending for maximum results
• Compliance and Disclosure: Ensure that influencer partnerships comply with FTC and other relevant regulations, including transparent disclosure of sponsored content
• Market Research: Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends
• Cross-Functional Partnership: Assist social media team with regular outreach and engagement across social platforms