What are the responsibilities and job description for the Director of Paid Media position at LINQM?
Director of Paid Media
We are looking for a strategic resultsdriven Director of Paid Media to lead and execute the paid media strategy. This person will take ownership of campaign strategy and ad creative across multiple digital platforms including Meta Google Amazon and TikTok while also identifying and testing new emerging ad channels such as Applovin YouTube Snapchat X and brand awarenessfocused mediums like CTV streaming and podcast ads.
The Director of Paid Media will oversee a team of three media buyers (1 media buyer and 2 junior media buyers) and be responsible for the development of highimpact ad campaigns that deliver both shortterm and longterm marketing goals.
Key Responsibilities :
- Paid Media Strategy & Execution :
- Lead the development and implementation of a comprehensive paid media strategy across multiple platforms including Meta Google Amazon TikTok and others.
- Identify and experiment with new channels (e.g. Applovin YouTube Snapchat X) to drive business growth and engagement.
- Manage brand awareness campaigns across TV CTV podcast and streaming platforms aligning with business goals and measuring their impact on sales and brand presence.
- Set clear goals and performance KPIs for each channel and optimize campaigns to meet targets.
- Creative Development & Ad Optimization :
- Lead the creation of highperforming ad creatives by building and maintaining a structured process for developing engaging and conversionfocused paid social ads.
- Ensure a consistent creative direction across all platforms balancing creative innovation with performance.
- Leverage A / B testing audience segmentation and datadriven insights to continuously optimize campaigns and maximize ROI.
- Team Leadership & Development :
- Manage and mentor a growing team of 3 media buyers fostering a highperformance culture and ensuring team members are aligned with the companys vision and goals.
- Provide ongoing coaching and professional development opportunities to nurture team talent and enhance performance.
- Encourage collaboration and sharing of best practices to ensure the team is always at the cutting edge of paid media trends.
- Analytics Reporting & Attribution :
- Leverage multitouch attribution tools (such as Triple Whale or Northbeam) to evaluate and report on campaign performance tracking both shortterm ROI and longterm brandbuilding metrics.
- Develop actionable insights from data to continuously refine strategy and ensure media dollars are spent efficiently.
- Provide detailed reporting to senior leadership and stakeholders translating complex data into clear actionable insights.
- Innovation & Testing :
- Stay on top of the latest trends in paid media social advertising and attribution technology to ensure the brand remains competitive.
- Lead the testing and optimization of new ad channels and formats to expand the brands reach and drive engagement.
Preferred Qualifications :
Skills & Competencies :
Adaptability : Comfortable navigating a fastpaced dynamic environment with the flexibility to adapt to new challenges and opportunities.
