What are the responsibilities and job description for the VP Finance Accounting CPG exp a must position at LINQM?

Rapidly growing directtoconsumer (DTC) eCommerce startup in the dietary supplement space. Our flagship product has been a massive success and weve already expanded with 2 additional amazing products. Were a fastmoving innovative team dedicated to providing the most effective wellness supplements on the market empowering our customers to live better lives.

Seeking a strategic F&A leader with a deep understanding of accounting financial planning and business strategy. You thrive in fastpaced highgrowth environments and have a track record of driving financial efficiency improving profitability and optimizing cash flow. You can see the big picture while also ensuring the accuracy of daytoday financial operations.

You have experience building and leading finance and accounting teams developing financial models and collaborating crossfunctionally to support datadriven decisionmaking. Ideally youve worked in DTC eCommerce or consumer products but experience in highgrowth startups or operational finance is just as valuable.

Role Overview

Were looking for a VP of Finance and Accounting to own the financial strategy operations and reporting. Reporting directly to the CEO this role will oversee financial planning & analysis (FP&A) accounting cash flow management and compliance while helping guide the companys financial future. This person will work with an external finance agency and will be responsible for building out an inhouse team over time.

Financial Strategy & Leadership

Lead the finance and accounting function overseeing external financial partners and agencies
Provide strategic financial guidance to the CEO and leadership team
Develop and execute financial strategies that support growth profitability and operational efficiency
Establish KPIs and financial dashboards to track company performance
Support fundraising efforts investor reporting and capital planning as needed
Build and scale an inhouse finance and accounting team as the company grows

Financial Planning & Analysis (FP&A)

Own budgeting forecasting and longterm financial planning

Build financial models to analyze business performance and drive decisionmaking

Assess profitability cost structures and pricing strategies

Identify opportunities for cost savings margin improvement and process automation

Accounting & Compliance

Oversee the finance agency in managing fullcycle accounting (AP AR payroll reconciliations financial statements and tax filings)

Ensure GAAP compliance and implement strong financial controls

Manage sales tax compliance across multiple jurisdictions

Own audit preparation and regulatory reporting

Cash Flow & Capital Management

Monitor cash flow and working capital

Ensure efficient inventory and COGS tracking in collaboration with Demand Planning & Inventory Management

Develop strategies to optimize cash flow and reduce financial risk

CrossFunctional Collaboration

Work closely with Operations Marketing and Product teams to align financial goals with business strategies

Partner with Supply Chain & Inventory teams to manage inventory costing and forecasting

Provide financial insights to support growth initiatives new product launches and expansion into Amazon / TikTok

What You Bring

8 years of finance and accounting experience preferably in highgrowth startups DTC eCommerce or CPG

Experience leading finance teams and working with external financial agencies

Deep understanding of GAAP financial modeling forecasting and cash flow management

Strong proficiency in QuickBooks financial analytics tools and Excel / Google Sheets

Ability to translate financial data into actionable insights for executive decisionmaking

Experience with inventory accounting and cost management is a plus

Experience with DTC subscription businesses is preferred but not required

CPA CFA or MBA is a plus but not required

Strategic mindset with a handson approach—comfortable diving into details when needed

Salary : $180000 $220000 DOE

Benefits : Comprehensive medical insurance

Equity : Negotiable based on experience

Key Skills

Forecasting,Financial Services,GAAP,Accounting,IFRS,Regulatory Reporting,Financial Analysis,Financial Modeling,Budgeting,Financial Report Interpretation,Financial Management,Financial Planning

Employment Type : Full Time

Experience : years

Vacancy : 1

Salary : $180,000 - $220,000

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VP Finance Accounting CPG exp a must

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