What are the responsibilities and job description for the Manager, Integrated Marketing position at Lionsgate?
Summary of Position
The Manager of Integrated Marketing must be an organized and creative individual, with a passion for theatrical films and experience in entertainment marketing. They will work alongside the global creative advertising team, and marketing leadership, synthesizing insights to build strategic integrated marketing plans for multiple concurrent theatrical film releases. They will also work collaboratively with all arms of theatrical marketing group - research & insights, digital, paid media, publicity, partnerships and international marketing teams - tying together a holistic cohesive strategy, communicating said strategy expertly, and serving as a resource to all teams in the pursuit of executing high-profile and globally visible theatrical film marketing campaigns. They will also be instrumental in crafting and designing effective communication to filmmaking teams - whether that be via material rollout plans or filmmaker presentation design.
Responsibilities
Help develop, hone and memorialize the overall marketing strategy for all assigned filmsCommunicate the strategy to all marketing disciplines and outside stakeholdersEnsure strategy is maintained across all marketing initiatives and communicationHelp craft, write, and distribute strategic briefs and filmmaker presentationsLead Weekly, Title-Specific, Taskforce Meetings to help propel the team forwardDrive near term goals for the marketing team on specific campaign milestones on all assigned filmsHelp improve and unify communication across teams on campaign direction and pivotsPush for marketing collaboration across teams to help meet campaign goals and work with all arms of marketing on multi-discipline projectsQualifications and Skills
4-6 years of experience in an analytical and / or creative environment. Prior experience in entertainment / media, and / or marketing a plus.Excellent written and verbal interpersonal skills, extremely detail-oriented, and strong sense of professionalism.Skills and experiences as a cross-functional partner, collaborator, and communicator.Visual design expertise, and strong presentation building prowess (Keynote, Powerpoint, Google Docs, InDesign, etc.)Intellectual curiosity with an ability to turn analysis into actionable insights to guide decision makingBusiness Unit Overview
Motion Picture GroupLionsgate's motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster's Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
In addition to its mainstream commercial releases, Lionsgate's Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
Our Benefits
Full Coverage - Medical, Vision, and DentalWork / Life Balance - generous sick days, vacation days, holidays, and Impact Day401(k) company matchingTuition Reimbursement (up to graduate degree)
Compensation
80,000
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Salary : $80,000
