What are the responsibilities and job description for the Associate Manager, Consumer Insights position at Liquid I.V.?
About Liquid I.V.
At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.
Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand.
We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.
About our Team:
We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.
About the role:
Liquid I.V. is looking for an experienced, strategic, and passionate Consumer & Shopper Insights Associate Manager. This is an exciting opportunity to use insights to drive Liquid I.V.’s growth via a wide range of data sources (primary research, syndicated/panel data, etc.) to influence strategic business decisions across Innovation, Shopper & Retail Marketing, and Brand. The Associate Manager will report to the Director of Consumer Insights and collaborate with cross-functional stakeholders across Brand Marketing Upstream, Brand Marketing Downstream, Impact Marketing, Sales/Category Management, and R&D.
Functions and duties of this role include, but not limited to:
Functions and duties of this role include, but not limited to:
The successful candidate will have the following qualifications:
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.
Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand.
We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.
About our Team:
We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.
About the role:
Liquid I.V. is looking for an experienced, strategic, and passionate Consumer & Shopper Insights Associate Manager. This is an exciting opportunity to use insights to drive Liquid I.V.’s growth via a wide range of data sources (primary research, syndicated/panel data, etc.) to influence strategic business decisions across Innovation, Shopper & Retail Marketing, and Brand. The Associate Manager will report to the Director of Consumer Insights and collaborate with cross-functional stakeholders across Brand Marketing Upstream, Brand Marketing Downstream, Impact Marketing, Sales/Category Management, and R&D.
Functions and duties of this role include, but not limited to:
Functions and duties of this role include, but not limited to:
- Support Liquid I.V.’s consumer learning agenda, including but not limited to:
- Shopper & Retail Marketing (30-40%)
- Lead research initiatives to understand shopper behaviors, purchase drivers, and barriers across key retail channels (e.g., grocery, club, drug, ecomm, etc.)
- Partner closely with Sales & Category Management to develop retailer sell-in decks that drive data-backed recommendations for scaling distribution and optimizing assortment
- Identify opportunities across the omnichannel shopper journey cycle to optimize efficacy of point-of-sale marketing materials
- Downstream Go-To-Market (30-40%)
- Leverage syndicated data sources (i.e., IRI POS and panel data, etc.) to monitor and diagnose the brand/category and address ad-hoc business issues
- Own ongoing score carding of key CI metrics (e.g., brand awareness, HH penetration, repeat rate, brand equity, etc.)
- Conduct post-launch evaluations to assess the success and incrementality of new product innovations
- Upstream Innovation (10-20%)
- Support the Consumer Insights Manager on quantitative and qualitative research to develop and optimize Liquid I.V.’s innovation pipeline (e.g., flavors, form factors, functional benefits, etc.)
- Track emerging trends in the beverage and wellness space to identify white space opportunities
- Impact (10-20%)
- Lead consumer research to analyze the effectiveness of messaging around Liquid I.V.’s Impact program and initiatives (clean water access, hydration aid, sustainable packaging, grant programs, etc.)
- Assess the awareness and influence of Liquid I.V.’s Impact program and initiatives on brand perception and purchase decisions
- Manage end-to-end research projects from inception to conclusion, including recommending appropriate methodologies, managing RFP process, and managing vendor relationships to ensure research meets desired objectives.
- Act as an analytical and strategic consultant by demonstrating holistic thinking, strategic agility and thought leadership with all levels of stakeholders. Develop strong partnerships with stakeholders to proactively identify business challenges and opportunities. Identify foundational and customer-specific knowledge gaps and create and lead a research agenda to deliver actionable insights.
The successful candidate will have the following qualifications:
- 3-5 years in consumer insights, market research, and/or marketing consultant roles, with experience in custom qualitative and quantitative consumer research. 2 years working with CPG brand preferred
- Minimum Bachelor's Degree. Advanced Degree a plus.
- Expertise in POS syndicated data (e.g., IRI/Circana, Nielsen, SPINS) and panel data (e.g., IRI/Circana, Numerator)
- Experience in product innovation testing (i.e., from scrappy concept testing to full BASES)
- Well-versed in a broad range of quantitative and qualitative research methodologies (e.g., MaxDiff, conjoint, TURF). Robust experience with qual moderation a plus.
- Proficiency in DIY survey platform tools (Suzy, Qualtrics, etc.)
- Strong stakeholder management skills - adept at collaborating with cross-functional teams with competing priorities
- Data-driven storyteller with robust analytical skills - a clear communicator who can deliver findings in an engaging and impactful manner, leveraging insights to address business challenges
- Strong organizational and prioritization skills - able to manage multiple projects simultaneously and quickly pivot when necessary
- Proactive and results oriented - ability to work independently under ambiguous direction and has an innate sense of urgency/attention to deadlines
- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13 paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration!
- This role is hybrid
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Salary : $86,100 - $129,100
