What are the responsibilities and job description for the Liquid I.V. Communications Head position at Liquid I.V.?
Job Description
About the Role:
This critical role will sit on the Marketing Leadership Team, reporting directly to the Chief Marketing Officer. The successful candidate will oversee all components of Brand PR, Corporate Comms (Thought Leadership), Crisis Comms, Internal Comms, and work closely with a full-suite agency to achieve strategic objectives.
Main Responsibilities:
- Lead the development of the Brand's PR strategy to increase earned media and competitive share of voice.
- Collaborate with internal marketing teams to strengthen campaign ideas and support agencies in generating winning pitches.
- Manage contract negotiations for celebrity partnerships, ensuring brand safety vetting and talent management throughout campaigns.
- Work cross-functionally with key stakeholders to develop and execute proactive and reactive programs that align with corporate initiatives and priorities.
- Identify, prevent, and prioritize potential crises on behalf of Liquid I.V., operating swiftly to connect cross-functional stakeholders and develop responsive comms if needed.
About the Role:
This critical role will sit on the Marketing Leadership Team, reporting directly to the Chief Marketing Officer. The successful candidate will oversee all components of Brand PR, Corporate Comms (Thought Leadership), Crisis Comms, Internal Comms, and work closely with a full-suite agency to achieve strategic objectives.
Main Responsibilities:
- Lead the development of the Brand's PR strategy to increase earned media and competitive share of voice.
- Collaborate with internal marketing teams to strengthen campaign ideas and support agencies in generating winning pitches.
- Manage contract negotiations for celebrity partnerships, ensuring brand safety vetting and talent management throughout campaigns.
- Work cross-functionally with key stakeholders to develop and execute proactive and reactive programs that align with corporate initiatives and priorities.
- Identify, prevent, and prioritize potential crises on behalf of Liquid I.V., operating swiftly to connect cross-functional stakeholders and develop responsive comms if needed.
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