Senior Manager, Brand Innovation

About Liquid I.V.At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark. Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand. We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world. About our Team : We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.  At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.    Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration. About the role : The Sr. Brand Manager, Innovation is responsible for managing and implementing the Liquid I.V. portfolio strategy and innovation pipeline. Reporting to the Innovation Brand Director, this highly creative and organized professional will develop strategic product concepts, positioning, and champion them through the stage gate process all the way to execution. You will manage the 3 – 5-year innovation pipeline and work closely with R&D, Project Management, Sales, and Finance to ensure the products are hitting targets from concept to commercialization.Functions and duties of this role include, but not limited to : Operate as the voice of the consumer, be in touch with trends across marketing channels, the category, culture, sustainability etc. to identify new opportunities and perform ongoing competitive assessment.Inspire the development of our short and long-term innovation pipeline through deep consumer understanding, market knowledge, and integration of cultural and category trends.Partner with consumer insights to design winning product propositions with unique selling points, disruptive formulations, and winning product claims. Partner with R&D to identify formulations that will set Liquid I.V. apart as an industry and category leader in functional hydration. Partner with peer (Brand Manager) to ensure a cohesive innovation pipeline across flavor line extensions, new benefits, and new formats. Lead product development from ideation (size of total market, target audience, learning plan & competitive analysis) through development and launch, including pricing, identifying benefits / key points of differentiation, development of winning product claims, creative & packaging briefs, pitch decks & product launch books.Act as steward of the P&L, accountable to both top & bottom-line results for each project taken through stage gate.Exhibit strong partnership with finance and sales to design ideal pricing architecture that leads to a winning financial structure. Exhibits expertise in cross-functional and departmental team management, proficiency in managing highly complex projects, paired with ability to influence higher-level leadership and strategic direction.Operate as the lead of the cross-functional team for specific project workstreams, providing direction and mobilizing the full team to a successful outcome.  Qualifications : Minimum of 5 years of experience in brand marketing, innovation marketing in CPG managing complex large-scale business, product, or marketing projects.4 years of experience in retail data analytics or consumer insights, a plus.2 years of experience managing and developing a team at various levels.Bachelors in related field, MBA preferred.Experience working front-end innovation, blue ocean innovation or innovation design / design thinking.Experience developing pitches & concepts – including size of prize, competitive analysis, and trends.Strong time & project management skills, ability to navigate complexity.Interest and curiosity in disruptive marketing and appetite to push boundaries.Ability to partner cross-functionally and collaborate with creative teams or external innovation partners.Strong communication skills – ability to influence senior leadership and present in front of external stakeholders (e.g. retail buyers).Ability to lead multiple projects at a time and thrive in a fast-paced deadline driven environment.Ability to assess data, consumer insights, story-tell, build recommendations for growth, and influence decision-makers.Experience working with retailers (food, drug, mass, e-commerce).Ability to manage and coach a team to successful results.Experience deconstructing business performance leveraging data analysis (Nielsen, IRI, SPINS, etc.).Experience in health & wellness space a plus.Forecasting experience a plus.What We Give : 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).A 401k plan with company match, short and long-term disability coverage. A generous PTO and sick policy that includes 13 paid annual holidays. Wellness classes (fitness, mental health, nutrition, finance, etc.). An Employee Assistance Program, including membership for guided meditation for all employees. Monthly tech and wellness reimbursement. An infinite supply of Liquid I.V. for endless hydration!  Work Environment : Hybrid office environment with flexibility for industry events with up to 20% travel. Candidates must be authorized to work in the United States without sponsorship.The expected salary range for this position is $123,000 - $184,600 annually and is bonus eligible. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his / her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Salary : $123,000 - $184,600