What are the responsibilities and job description for the Senior Manager of Marketing & Ecommerce position at Literie?
This is a remote position based in the US, with a few additional locations in similar time zones also being considered.
Literie is seeking a highly motivated, analytical, and exceptional marketer to join our team. The ideal candidate has experience leading DTC efforts, with a deep understanding of performance marketing, brand building, e-commerce platform management, and marketing analytics. They are both a performance-driven marketer and a creative brand builder with a passion for growing early-stage consumer brands.
The role is remote, open to candidates across the U.S., with occasional travel required.
Contracted positions will be considered in addition to full time.
Responsibilities:- Lead a 360° Marketing Strategy: Develop and execute a comprehensive marketing strategy across paid, owned, and earned channels, including paid media, email marketing, affiliate marketing, and social media. Manage the marketing calendar, incorporating email, social media, and content campaigns to ensure cohesive and impactful brand messaging.
- Drive Efficient Customer Acquisition & Retention: Lead paid media strategies with a focus on CPA and ROAS optimization, working closely with external agency partners.
Drive email and lifecycle marketing campaigns, building customer loyalty and maximizing LTV. - Oversee Literie's E-Commerce Platform: Own and optimize the e-commerce website, ensuring seamless user experience, high conversion rates, and effective merchandising. Lead project management efforts across the website, including digital merchandising, new features and seasonal campaigns and promotions. Collaborate with internal and external teams to implement new tools, features, and strategies to enhance site functionality and performance.
- Manage Marketing Analytics, Budgeting & Reporting: Manage a marketing budget while tracking and reporting on performance metrics, regularly presenting key insights and opportunities for optimization. Conduct testing and experimentation to continuously improve campaign performance and site functionality.
- Collaborate & Execute Brand-Building Campaigns: Partner with leadership and creative team members to develop impactful campaigns that drive awareness and engagement. Collaborate on broader marketing strategies with the founder, identifying new opportunities for growth across DTC, wholesale, and B2B channels. Oversee campaign development, production, and delivery to ensure projects stay on track and on strategy.
- 4-6 years of experience in marketing and e-commerce roles, with direct expertise in DTC/omnichannel and digital marketing.
- Proven success managing performance marketing campaigns and achieving measurable results (CPA/CAC, ROAS, LTV).
- Hands-on experience with the Shopify ecosystem, as well as core digital marketing stack (e.g. Google Analytics, Klaviyo, etc).
- Experience with creative asset development (e.g. via Canva) is significant asset.
- Analytical mindset with a strong ability to translate data into insights and actionable strategies
- Exceptional project management skills and the ability to prioritize tasks in a fast-paced environment.
- Self-starter who thrives in entrepreneurial settings, with a willingness to roll-up sleeves to take on nitty-gritty/hands-on tasks that come with an early-stage start-up.
- Experience in a retail or direct-to-consumer e-commerce environment is preferred.
- Competitive compensation package
- Remote Work
- Flexible PTO policy
- Access to Health and dental insurance and other benefits.
- Computer ownership subsidy
