What are the responsibilities and job description for the Go-To-Market (GTM) Associate position at Lithic?
Lithic creates card issuing and payment infrastructure for technology companies that just works. We help some of the world’s fastest-growing digital banks, fintech companies, and software companies process billions in transactions annually.
The Go-To-Market Associate will play a key part in supporting the Sales team and ensuring we hit our ambitious revenue target this year by driving business growth through strategic outreach and market analysis. They’ll work closely with various teams including sales, marketing, and customer success, to ensure seamless execution of go-to-market campaigns and new product launches. The ideal candidate is a self-starter with excellent communication skills and a passion for sales and strategy.
What You’ll Do
Benefits
The Go-To-Market Associate will play a key part in supporting the Sales team and ensuring we hit our ambitious revenue target this year by driving business growth through strategic outreach and market analysis. They’ll work closely with various teams including sales, marketing, and customer success, to ensure seamless execution of go-to-market campaigns and new product launches. The ideal candidate is a self-starter with excellent communication skills and a passion for sales and strategy.
What You’ll Do
- Market Research & Analysis: Assist in gathering and analyzing market trends, customer insights, and competitive landscape to inform product positioning and marketing strategies.
- Campaign Execution: Support the development and execution of GTM campaigns, including email, social media, and content marketing.
- Sales Enablement: Help partner with Marketing to create sales collateral, presentations, and product materials that effectively communicate the value of our products.
- Product Launch Coordination: Assist in coordinating timelines, resources, and communication for new product launches.
- Cross-Functional Collaboration: Work closely with product, sales, marketing, and customer success teams to ensure alignment on messaging, strategy, and execution.
- Performance Tracking: Assist in monitoring and reporting on the success of GTM initiatives, including key metrics like engagement, conversions, and feedback from customers and stakeholders.
- Strong written and verbal communication skills.
- Excellent attention to detail and organizational skills.
- Analytical mindset with the ability to interpret data and insights.
- Self-starter with the ability to work independently and as part of a team.
- Passion for technology, finance, and startups.
- Ability to adapt quickly in a fast-paced, evolving environment.
Benefits
- Health, vision, and dental insurance
- Unlimited PTO
- 401(k) match
- Life Insurance and AD&D policy
- 3% cashback on all Privacy purchases
Salary : $90,000 - $120,000
