What are the responsibilities and job description for the VP of Loyalty Marketing position at Live! Casino and Hotel Maryland?
Min Compensation
USD $148,500.00/Yr.Max Compensation
USD $178,200.00/Yr.Overview
Why We Need Your Talents:
The Vice President, Loyalty Marketing and Sales is responsible for development and implementation of standards, procedures, and formats for the overall management of player/guest database profiles, program analyses, and reports, as well as, management, strategy and leadership of event/group sales and bus/motor coach departments.
Responsibilities
Where You'll Make an Impact:
- Provide reporting and analysis of players’ club, slots, promotions, special events, direct mail, and air and bus junkets in partnership with Planning and Analysis Department.
- Develop, implement and maintain standards and procedures for database, development, controls and maintenance.
- Work with IS, Marketing, and other areas, as deemed necessary, to develop procedures for tracking slot play, and effectiveness of promotions and events.
- Provide training, management and direction to ensure excellence in the performance of the Database Analyst.
- Manage department’s financial data.
- Review database activities with Vice President, Marketing.
- Meet with department directors and managers.
- Works with department managers and leaders in establishing Maryland Live as active member of the Community.
- Management, strategy and leadership of event/group sales and bus/motor coach departments.
- Penetrating target areas and generating volume and revenue through bus/motor coach efforts.
- All other duties as assigned.
Skills to Help You Succeed:
- Broad variety of tasks and deadlines requires an irregular work schedule.
- Knowledge in developing and maintaining major quality, and quantity databases.
- Computer proficient with extensive experience with PC-based systems on AS/400 computer networks.
- Working knowledge of advertising agencies, direct mail houses, air junkets for tour and travel
- Ability to analyze and interpret departmental needs and results.
- Ability to use query systems as well as create new programs for profiling and analyzing.
- Ability to analyze and interpret departmental needs and results.
- Ability to use query systems as well as create new programs for profiling and analyzing.
Qualifications
Must-Haves:
- Seven (7) to ten (10) years’ experience in data base systems and equipment for high volume business or industry with a minimum of 2 years in a managerial role of people and processes.
- A 4-year degree in a related field or equivalent work experience.
- Must be able to obtain and maintain a valid gaming license as determined by multiple lottery agencies.
Physical Requirements:
- Ability to work extended hours across all shifts in a 24/7 work environment.
What We Offer
Perks We Offer You
- Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:
- Free Basic Life Insurance
- Free Short Term & Long-Term Disability
- Generous retirement savings options
- Paid Time Off
- Tuition Reimbursement
- On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
- Training and pathways for career growth
- Robust Rewards & Recognition Programs
- Annual Merit Based Pay Increases
- Discretionary Performance Bonuses
- Discretionary Service Bonuses
- Free parking
- Free food and discounted meals
- Live! Hotel, Food & Beverage, and Entertainment Discounts
Life at Live!
Individuals chosen to be part of the Live! Team can expect:
- To be part of an exciting experience unlike any other in the market.
- To be given the power and responsibility to put service and community first.
- To come together as a strong team, while valuing and celebrating our diversity.
- To be given the tools, resources, and opportunity to grow in their career.
- To work hard and have fun.
- Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
- The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
- Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
- You will work in an environment where smoking is allowed.
Salary : $148,500 - $178,200
