Marketing Manager - Avenue

MARKETING MANAGER

Marketing Manager Responsibilities include, but are not limited to:

· Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues

· Develop marketing calendars, plans, budgets and event recaps for the venues’ events and promotions

· Oversee and manage; social media (paid and organic), traditional media, public relations, community relations, and website.

· Work closely with sponsorship team to ensure all goals are met and exceeded

· Lead the planning and execution of marketing strategies

· Identify and develop strategic layers for promotions and events · Assist in supporting database collection through contests, promotions, campaigns and events

· Assisting in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results

· Develop strategic partnerships with retailers, restaurants, corporate partners, local teams

· Initiate all marketing requests including graphic requests, ticketing requests, etc.

· Oversee and manage the development and production of the venues’ branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to

· Execute and manage all paid advertising for the venues including radio and digital paid advertising

· Assist with venue press releases and media events

· Oversee and approve all digital content and ensure messaging is on brand

· Coordinate and manage all photography and videography for events

· Communicate with senior management regarding marketing initiatives

· Dispersion, tracking, organization of marketing collateral and promotion team

Marketing Manager Qualifications

· Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.

· Familiarity with graphic design and or photography

· Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects the brand standards

· Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.

· Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.

· Problem solving, reasoning, motivating, organizational and training abilities are used often.

· Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.

· May require a valid Driver’s License and drive to workshops, tradeshows, conventions, meetings, etc.

· May be required to work nights, weekends, and/or holidays.

The Marketing Manager position requires the ability to perform the following:

· Frequently standing up or moving within and outside of the facility

· Carrying or lifting items weighing up to 25 pounds

· Handling objects