What are the responsibilities and job description for the Marketing Manager - Avenue position at The Cordish Companies?
MARKETING MANAGER
Marketing Manager Responsibilities include, but are not limited to :
- Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues
- Develop marketing calendars, plans, budgets and event recaps for the venues' events and promotions
- Oversee and manage; social media (paid and organic), traditional media, public relations, community relations, and website.
- Work closely with sponsorship team to ensure all goals are met and exceeded
- Lead the planning and execution of marketing strategies
- Identify and develop strategic layers for promotions and events
- Assist in supporting database collection through contests, promotions, campaigns and events
- Assisting in the support of the venue sales building programs : data collection, messaging, promotions, and tracking results
- Develop strategic partnerships with retailers, restaurants, corporate partners, local teams
- Initiate all marketing requests including graphic requests, ticketing requests, etc.
- Oversee and manage the development and production of the venues' branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
- Execute and manage all paid advertising for the venues including radio and digital paid advertising
- Assist with venue press releases and media events
- Oversee and approve all digital content and ensure messaging is on brand
- Coordinate and manage all photography and videography for events
- Communicate with senior management regarding marketing initiatives
- Dispersion, tracking, organization of marketing collateral and promotion team
Marketing Manager Qualifications
The Marketing Manager position requires the ability to perform the following :
