What are the responsibilities and job description for the Manager, Marketing Job at Livingston International in Jasper position at Livingston International?
Join Livingston and grow your career in the constantly changing world of international trade. Livingston is a market leader offering customs brokerage, international trade consulting, compliance, and freight forwarding services around the world. Livingston has over 3,000 employees at more than 90 key border crossings, sea ports, airports, and other strategic locations in North America, Europe, and Asia.
Our fast-paced and collaborative environment offers you the opportunity to work with leaders in the industry, receive recognition for achievements, and develop your expertise in the complex and evolving world of trade. Learn how you can make an impact at Livingston.
Job Type : Full Time
JOB SUMMARY
At Livingston, the Manager of Marketing Program and Digital plays a pivotal role in driving business growth through innovative, scalable marketing initiatives. This high-impact position focuses on developing and executing data-driven strategies to generate qualified leads, enhance customer engagement, and optimize lifecycle marketing efforts. Collaborating with cross-functional teams, you will shape best practices for digital marketing, campaign reporting, and overall program success.
KEY DUTIES & RESPONSIBILITIES
Marketing and Demand Generation Strategy :
- Support and execute comprehensive annual and quarterly B2B digital marketing plans, strategically driving incremental growth to achieve overarching business objectives.
- Plan, execute, and support the AI integrated marketing plan for Livingston.
- Design and customize digital marketing campaigns to align with industry and segment-specific needs, considering the customer lifecycle stage, personas, and journey.
- Collaborate with the optimization of processes to drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
- Continuously refine lead generation efforts to meet and exceed sales pipeline goals.
Campaign Execution and Optimization :
Analytics and Insights :
KNOWLEDGE & SKILLS
Bachelor’s degree in marketing, Business Administration, Information Technology, or a related field.
Experience :
Technical Skills :
WORK EXPERIENCE – MINIMUM REQUIRED
5 years of related experience
EDUCATION
Preferred : Bachelor’s Degree or equivalent in Marketing or Communication
CERTIFICATIONS DESCRIPTION
COMPETENCIES
Inclusion and Collaboration
Accountability
Customer First Focus
Leading and Developing
Agility
Business Acumen and Straight Talk
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
For Canada : Livingston is an equal opportunity employer and committed to creating and sustaining an inclusive environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. Accommodations are available for applicants and employees with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
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