What are the responsibilities and job description for the Public Relations Manager position at Lloyd Morgan China?
Company Overview :
Our client is a leading technology company known for its innovative and high-quality smart solutions. With a strong focus on product development and customer satisfaction, our client has achieved significant market success, including a 30% increase in sales volume and a 25% revenue increase in 2024.
Position Summary :
We are seeking a talented PR Manager to join our client's dynamic team. The ideal candidate will have a deep understanding of the technology industry and a proven track record in public relations and marketing. The role will involve developing and executing PR strategies to enhance our client's brand image and drive sales growth.
Responsibilities :
PR Strategy Development : Develop and implement comprehensive PR strategies to increase brand awareness and visibility.
Media Relations : Build and maintain strong relationships with media outlets to secure positive coverage and feature stories.
Event Management : Plan and execute PR events, including product launches and media briefings, to engage with key stakeholders.
Content Creation : Develop and distribute press releases, feature articles, and other PR materials to communicate our client's key messages.
Crisis Management : Develop and implement crisis communication plans to manage and mitigate any potential issues.
Analytics and Reporting : Track and analyze PR metrics to measure the effectiveness of campaigns and provide insights for continuous improvement.
Requirements :
Bachelor's degree in Public Relations, Communications, or a related field.
At least 3 years of experience in PR, with a focus on technology or consumer electronics.
Proven ability to develop and execute successful PR campaigns.
Strong media relations skills and an existing network of contacts in the technology sector.
Excellent written and verbal communication skills.
Ability to work under pressure and manage multiple projects simultaneously.
Experience with PR tools and software, such as Cision or Media Contacts.
Knowledge of the smart cleaning industry and our client's product line is a plus.
