About LNS Research : It is an exciting time to join LNS Research. We are a mission and vision-driven firm, focused on advising COOs and their teams to achieve transformational performance improvements in industrial safety, quality, productivity, and sustainability. We are seeking a Demand Generation Content Writer / Editor to join our growing organization and expanding Marketing department.
- Are you a LinkedIn content creator rock star?
- Do you have a proven portfolio of original content that drives engagement across digital platforms (e.g., social media, email, websites, etc.?)
- Do you have manufacturing or technology industry experience?
We offer a 100% remote work environment, an outstanding benefits package, and a team of collaborative and professional colleagues who will value and support your work. In this role, reporting to the Vice President of Marketing, you will be able to take pride in contributing directly to our organization's growth and putting your own stamp on our Marketing initiatives. Our Demand Generation Content Writer / Editor will have solid experience and knowledge in writing and editing copy to support internal and external demand generation marketing and communications efforts. You will :
Be a core member of the Marketing TeamWork closely with the different functional leaders at LNS ResearchPrimary Responsibilities
Content Strategy - work with Vice President of Marketing and additional senior leadership to conceptualize and implement content marketing strategies targeted at driving traffic, engagement, generating sales leads, retaining customers, and building brand awareness.LinkedIn and other social media messaging - create / edit compelling messaging as the voice of the organization and also on behalf of top senior executives, consistent with LNS Research's brand that engages senior executives (Director through C-Suite, typically) in Manufacturing Operations, Digital / Smart Manufacturing, Industry 4.0, Industrial Transformation, on a daily basis. Write engaging content geared toward specific personas (e.g., Heads of Operations).Eblasts - create / edit engaging eblast copy with a strong call to action that encourages CTR and conversions among various key audiences : prospects, members, and vendors.Internal Team Member content advising / review - work regularly with senior leadership, as well as advise our Research and Sales Teams to create / edit / review external digital copy that is effective and encourages commentary / responses / action.Content Collaboration - work with research team to keep up-to-date on latest thought leadership and research results. Coordinate with marketing and sales to maintain consistent messaging across all marketing content. Work with graphic design to create visual elements to increase content engagement.SEO - apply SEO best practices to our content and share this knowledge across the LNS Research team for continuous improvement. Keep up-to-date with important changes to main social media platform algorithms and HubSpot.Sales Collateral - develop copy that aligns with the buyer's journey. Assist in the development of compelling digital sales collateral, including but not limited to email templates, PowerPoint presentations, prospectuses, event collateral, and more.Advertising copy - Create results-driven paid social and other advertising copy as needed.Website copy - create / edit website copy for continuous improvement opportunities that engages new and existing visitors and results in booked strategy sessions.Event copy - Create effective promotional copy for LNS Research executive events to drive attendance and speaker acquisition.Social Media Calendar - plan and maintain full rolling calendar pipeline of social media content.Publishing Assets Editing - serve as a second editor within the Marketing Team for review of all published assets to ensure professional deliverables and optimize reader engagement.Messaging - work with Marketing Director to conduct ongoing, scheduled updates to our core messaging for consistent branding and optimal engagement.Metrics - work with Digital Marketing Specialist on content measured results to evaluate strategy and drive continuous improvement. Monitor and increase quality content engagement (comments / likes / shares), click-through-rate, conversion rate, and followers / visitors.Key Competencies
Required Skills :
Strong writing and editing abilitiesDemonstrated LinkedIn expertise in content creation and engagementExperience working with and writing for high-level senior executivesExpertise in LinkedIn posting and commentaryUp-to-date knowledge of SEO best practicesExtremely detail-oriented in proofreading and fact-checkingThrives in high-pressure situations and can meet tight deadlines on a regular basisAbility to manage short-term deliverables within a long-term strategyEffective communication skills verbal, written and interpersonalAbility to work in a remote team environmentAdvanced user of Microsoft Outlook, PowerPoint, Excel and WordPreferred Additional Skills :
Paid social knowledgeExcellent project and time management skillsCoaching / training and presentation skillsManufacturing / engineering / technical industry experienceEducation and Experience
5-7 years of results-proven demand generation content creation requiredBachelor's degree in marketing, communications, or other industry relevanceExperience with HubSpotExperience in Industrial / Manufacturing space highly preferredAlong with a flexible and supportive culture, we have some great benefits and perks for our employees :
Medical, Dental & Vision coverageParticipation in company option planCompany Paid Life InsuranceShort & Long Term Disability coverage401(k) with Company MatchFlexible Spending AccountCompany Paid Tele-Heath ProgramFlexible PTO with 11 paid HolidaysEmployee Assistance ProgramEmployee Perks Discount ProgramFlexible and supportive working environmentThis is a virtual role. Candidates must be in the USA only. Minimal travel, as business needs require. Compensation will be commensurate with experience.
LNS Research is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace. To learn more about LNS and its products and services, visit our website at : www.lnsresearch.com
