About LNS Research : It is an exciting time to join LNS Research. We are a mission and vision-driven firm, focused on advising COOs and their teams to achieve transformational performance improvements in industrial safety, quality, productivity, and sustainability. We are seeking a Marketing Manager to join our growing organization and expanding Marketing department.
- Are you a versatile Marketing player-coach skilled at creating and managing a variety of key demand generation projects in a fast-paced, entrepreneurial environment?
- Do you have a proven portfolio of original marketing content that drives engagement across digital platforms (e.g., social media, email, websites, etc.?)
- Have you already embraced and are you continuing to grow your utilization of Artificial Intelligence (AI), additional digital tools, and marketing analytics to make your marketing more effective and efficient?
- Do you have manufacturing, manufacturing software or technology industry experience?
We offer a 100% remote work environment, an outstanding benefits package, and a team of personable and professional colleagues who will value and support your work. In this role, reporting to the Vice President of Marketing, you will be able to take pride in contributing directly to our organization's growth and putting your own stamp on our Marketing initiatives. Our Marketing Manager will :
Be a core member of the Marketing TeamWork closely with the different functional leaders at LNS ResearchPrimary Responsibilities
Written Content Creation and Management - Collaborate with the Vice President of Marketing and senior leadership to develop and execute content marketing strategies that drive traffic, boost engagement, generate leads, retain customers, and enhance brand awareness; Develop and refine messaging that aligns with LNS Research's brand and resonates with senior executive personas; Create and edit impactful content across various channels, including websites, blogs, social media, email campaigns, events, newsletters, executive communications, and public / partner relations, ensuring it drives measurable demand generation results.Visual & Video Content Creation and Management - Collaborate with graphic designer and research analysts to manage creation of effective content visuals graphics, and video (short and long-form); Work with resources on video content direction, creation, and editing.Social Media Management - Plan, schedule, and publish posts on various social media platforms (utilizing HubSpot); Engage with followers, respond to comments, and foster community growth; Monitor social media metrics and adjust strategies to boost engagement and reach; Project manage paid social media campaigns from creation through analysis; Offer social media support / guidance to rest of organization as needed.Campaign Support - Assist in the development and execution of marketing campaigns, including promotions and paid digital campaigns; Create content to support the sales team's campaign activities, including templates, sales literature, decks, landing pages, digital events, and more; Manage timelines, deliverables, and campaign assets; Coordinate with team members, vendors, and sponsors; Provide analytics on campaign activities for strategy refinement.Website Updates and SEO - Update website content to reflect the latest marketing and organizational initiatives; Optimize content for search engines to improve organic traffic (SEO); Manage membership library assets and updates; Use analytical tools and CRM to monitor website performance; Work with external vendors as needed for website and library enhancements; Provide assistance as needed on event sites.Email Marketing - Create and send email blasts / campaigns using HubSpot. Assist on list creation and management to improve targeting and personalization; Track marketing email performance metrics, such as open and click-through rates; Provide sales email content support as needed for major marketing initiatives, including campaigns, events, and published assets.Event Coordination - Assist with the planning and promotion of executive conferences, LinkedIn Live events, webcasts, and in-person events; Assist in managing event logistics and promotional activities; Prep speakers and secure speaker information / materials; Support sales with content for speaker recruitment; Coordinate with vendors, venues, and attendees.Editorial Assistance - Have solid proofreading and editing skills; Review and approve analyst blogs for publishing; Provide proofing support on a variety of external-facing communications and published assets (e.g., reports, promotions, press releases, etc.).Maximize AI and Technology - Utilizing our CRM and additional digital tools, provide key reporting and analytics of demand generation activities to measure and continually improve results; Maximize and integrate AI, HubSpot, and additional digital marketing tools to create efficiencies and improved results within marketing, including content generation, research, editing, list creation, analytics, and more.Key Competencies
Required Skills :Marketing generalist with expertise in demand generation activities
Skilled project manager and hands-on digital content creatorProven expertise in social media management and demand generation engagement; emphasis on LinkedIn platformStrong writing and editing abilities, including experience writing for high-level senior executivesUp-to-date knowledge / usage of marketing digital best practices in AI, analytics, and SEOExtremely detail-oriented in proofreading and fact-checkingThrives in high-pressure situations and can meet tight deadlines on a regular basisAbility to manage short-term deliverables within a long-term strategyEffective communication skills - verbal, written, visual, and interpersonalAbility to work in a remote team environment; Positive team playerAdvanced user of Microsoft Outlook, PowerPoint, Excel, and WordPreferred Additional Skills :Paid social knowledge
HubSpotCoaching / training and presentation skillsManufacturing / engineering / technical industry experienceEducation and Experience
5-7 years of results-proven marketing management and content creation requiredBachelor's degree in marketing, communications, or other industry relevanceExperience with HubSpotExperience in Industrial / Manufacturing space highly preferredAlong with a flexible and supportive culture, we have some great benefits and perks for our employees :
Medical, Dental & Vision coverage
Participation in company option plan
Company Paid Life Insurance
Short & Long Term Disability coverage
401(k) with Company Match
Flexible Spending Account
Company Paid Tele-Heath Program
Flexible PTO with 11 paid Holidays
Employee Assistance Program
Employee Perks Discount Program
Flexible and supportive working environment
This is a virtual role. Candidates must be in the USA only. Minimal travel, as business needs require. Compensation will be commensurate with experience.
LNS Research is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace. To learn more about LNS and its products and services, visit our website at :
