MARKETING MANAGER

Loadmaster is a rapidly growing national manufacturer of refuse trucks with customers all over the country. Garbage never stops, it always needs to be picked up no matter the weather or the economy and our products play an integral role in that process. Some of our customers include major cities and hauling companies who depend on our products in order to keep their cities, parks, and towns clean and healthy

Job Title: Marketing Manager

Job Summary:
We are seeking an experienced and dynamic Marketing Manager to lead and execute our marketing strategies. The ideal candidate will oversee the development and implementation of innovative campaigns that drive brand awareness, customer engagement, and revenue growth. This role requires a combination of strategic thinking, creativity, and hands-on execution, as well as the ability to collaborate with cross-functional teams.

Key Responsibilities:

• Strategy Development:
  • Develop and execute comprehensive marketing plans aligned with business objectives.
  • Identify target audiences and market opportunities to optimize campaigns.
• Campaign Management:
  • Plan, implement, and analyze multi-channel marketing campaigns, including digital, social media, email, content, and traditional media.
  • Manage budgets and allocate resources effectively to achieve campaign goals.
• Brand Management:
  • Ensure consistent brand messaging and visual identity across all marketing materials.
  • Monitor market trends and competitor activities to adapt strategies as needed.
• Data Analysis & Reporting:
  • Measure and report on the effectiveness of marketing campaigns using KPIs and analytics tools.
  • Use insights to refine strategies and improve ROI.
• Collaboration:
  • Work closely with sales, product development, and other departments to align marketing initiatives with company goals.
  • Collaborate with external agencies and vendors as needed.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven track record of successful marketing campaigns and strategy execution.
• Strong knowledge of digital marketing tools, analytics platforms, and CRM systems.
• Excellent communication, organizational, and leadership skills.
• Ability to work under pressure and manage multiple projects simultaneously.

Preferred Skills:

• Experience in equipment manufacturing.
• Proficiency in SEO, SEM, and social media marketing.
• Graphic design or content creation experience is a plus.

Employment Type: Full-time

Compensation: Competitive salary with benefits