Brand Development Manager (BDM) - Northern CA & Northern NV (Tahoe/Reno)

Preference for this individual to reside in SF Bay AreaPosition Overview In this role, you will be expected to achieve key performance indicators (KPIs) that encompass a variety of objectives, including but not limited to : Securing new distribution channelsFacilitating on-premise drink featuresSetting up retail displaysInvolved in program compliance needs in Grocery and CasinosActivating accountYou will work closely with distributor (SGWS) sales representatives within your territory, collaborating to enhance Lobos 1707's presence and effectively meet growth targets for both depletions and accounts sold.This role will require you to work evenings and weekends to activate the brand at retail locations and on-premise accounts. The BDM – Northern CA / Northern NV will report directly to Regional VP – West Region.Key Responsibilities Account Management & Relationship Building : Develop and maintain long-term relationships with strategic customers and distributor partners to drive sales and ensure the successful execution of customer and consumer programs.Conduct at least 60 account visits per month from your Key Account Deck with the purpose of selling new distribution, implement brand programs that will deliver positive ROI, and ensure sales growth above market goal percentages.Ride with distributor sales representatives at least once per week, providing the opportunity to represent the Lobos 1707 portfolio, train distributor salespeople, observe market activity and evaluate distributor execution against our initiatives.Regularly meet with key on- and off-premise accounts to present Lobos 1707 brands, understand customer business processes, and lead distributor efforts to achieve sales goals.Sales & Market Development : Collaborate with distributor sales representatives to achieve growth targets for depletions and accounts sold.Work to secure new distribution channels, facilitate on-premise drink features, set up retail displays, and activate accounts to increase brand visibility.Lead and support local events, including executing national initiatives in-market, particularly during evenings and weekends.Performance Tracking & Reporting : Track and report on KPIs, including account visits, training, sales wins, competitive activities, and special projects.Regularly submit activity reports in a proprietary reporting tool to ensure alignment with regional sales targets and broader business objectives.Cross-functional Collaboration : Collaborate with internal teams to align sales strategies and to gain support for sales efforts.Participate in ongoing training and development to stay current on industry trends and product knowledge.Minimum Qualifications 3-5 years of experience in the spirits and / or beverage industry, either as a supplier or at a distributor.Proven track record of managing accounts and driving sales growth within the beverage alcohol industry.Strong relationship management skills with the ability to influence and build trust with both internal teams and external partners.Excellent verbal and written communication skills, with the ability to present to small and large groups effectively.Strong organizational skills, with the ability to manage multiple tasks and prioritize responsibilities in a fast-paced environment.Proficiency with sales reporting tools and CRM systems to track performance and communicate effectively.Specific Geographic location will be required based on territory.Ability to work evenings and weekends as necessary to attend events and execute programs.Valid driver’s license and ability to travel within the assigned region (75% in-market travel).Preferred Qualifications Deep understanding of the spirits and beverage industry, including trends, consumer behavior, and competitive landscape.Experience in both on-premise (bars, restaurants) and off-premise (retail) sales strategies.Strong interpersonal skills with the ability to connect with diverse groups of people and foster teamwork.Comfortable navigating various cultures and understanding different consumer preferences.Highly motivated and results-driven individual with a strong passion for driving sales growth.Flexible and adaptable, able to pivot strategies as market conditions and consumer trends evolve.Ethical, professional, and aligned with company values and mission.Physical Requirements Ability to frequently travel within the designated market area, including travel to various on-premise and off-premise locations.Must be able to lift and carry promotional materials, samples, and event supplies weighing up to 25 pounds.Ability to stand or sit for extended periods during account visits, presentations, and events.You must be able to drive to various locations within the territory, requiring a valid driver’s license and reliable transportation.Ability to work in a variety of environmental conditions (e.g., retail spaces, bars, restaurants, events, and outdoor locations).Reasonable accommodation may be provided to enable individuals with disabilities to perform essential job functions.#J-18808-Ljbffr