What are the responsibilities and job description for the Digital Sales Manager position at Local 3 News?
The Digital Sales Manager (DSM) oversees digital assets, services and strategy. This energetic, fast-paced, and collaborative strategist is a leadership role that is accountable for the station's digital revenue.
The DSM must also demonstrate strong and ongoing initiative to develop and cultivate new and existing leads through cold calls, telephone prospecting, request for proposals, etc. It is the role of the DSM to inspire, work with and motivate the sales team through clear, constant communication and create a culture of teamwork. This leader needs strong digital product knowledge: the ability to explain the logistics and functionality of Digital Marketing (Social Media, Search, Email Marketing, Website Design, etc.) at a high level as well as in detail.
Principle Duties:
- Sales calls and proposal generation for Marketing Specialists (sales staff).
- Prospect new digital accounts.
- Develop account strategies to grow current client revenue while growing new business.
- Provide regular and timely feedback, forecasts, reports, competitive information and field intelligence.
- Take the lead to create and package ideas that meet the needs of our core advertiser categories.
- Assume responsibility for digital display, SEM, SEO, Mobile, CTV/OTT and Social Media sales strategies.
- Ensure optimal market coverage, client engagements, increasing awareness of products, services and capabilities.
- Identify and develop strategies for penetrating key accounts and prospects.
- Digital vendor management.
- Work with accounting & DOS to reconcile billing and invoices
Qualifications:
- To be considered, you must have 2-3 years sales experience in the area of online media including Internet ad sales and online marketing and an understanding of web content as it relates to sales. Experience working with TV/Radio stations or other media is preferred.
Ideal candidate will have:
- Bachelor’s degree in Business, Marketing, Communications or related field.
- Experience managing and leading a team of sales managers and sales reps.
- Extensive knowledge of multi-media ROI-based creative marketing solutions including superior product knowledge.
Additional requirements include:
- Experience with streaming media technology, knowledge of ad networks and video pre roll a plus.
- Experience creating sales materials.
- Ability to organize and prioritize while juggling multiple projects simultaneously.
- Ability to work in a fast-paced environment.
- Professional and positive manner when working with clients and others.
- Superior knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook.)
- Proven record of successfully leading in a goal-oriented, highly accountable environment.
- Ability to build and manage a B2B sales organization.
- Ability to maintain a deep and broad understanding of the market (customers, prospects, key trends).
- Possess an understanding of competitive media in the market.
- Strong communication, negotiation and influencing skills (both written and oral).
- Strong problem-solving and decision-making skills.
- Must have access to a vehicle and valid driver's license.
The Digital Sales Manager will be a full time 40 hour per week position working in person. Normal business hours are 8:30AM – 5:30PM.
Benefits:
- Health, Life, and Vision Insurance
- 401K Contribution
- Vacation and PTO
- Holiday Pay
- Bonuses and Commissions
- …and more!
Local 3/WRCB is an equal opportunity employer.
If interested, Local 3's job application form can be found online and/or email your resume to ECollins@SarkesTarzian.com.
About Local 3
Local 3 is one of two television stations owned by Sarkes Tarzian, Inc., an independent, family-oriented broadcaster with a dedication to local news and information. Local 3 tells stories with compassion and concern for our community and the people who live in it.
Local 3 is located just a few miles from the banks of the Tennessee River, the focal point of Downtown Chattanooga, a destination city and the centerpiece to a highly competitive mid-size television market. Chattanooga is known as “The Scenic City” for its breathtaking views of the Tennessee Valley from the surrounding Signal and Lookout Mountains.
Chattanooga is known for the fastest internet in the country, a walkable downtown, and a plethora of outdoor activities, live music, local cuisine, and family-friendly activities like the Tennessee Aquarium.
Just two hours from Atlanta, Nashville, and Birmingham, there is always a road trip to be had, though you likely will not need it with so much to do here at home.