What are the responsibilities and job description for the Digital Sales Manager position at Sarkes Tarzian?
Job Description
Job Description
Digital Sales Manager Job Description
The Digital Sales Manager (DSM) oversees digital assets, services and strategy. This energetic, fast-paced, and collaborative strategist is a leadership role that is accountable for the station's digital revenue. The DSM must also demonstrate strong and ongoing initiative to develop and cultivate new and existing leads through cold calls, telephone prospecting, request for proposals, etc. It is the role of the DSM to inspire, work with and motivate the sales team through clear, constant communication and create a culture of teamwork. This leader needs strong digital product knowledge : the ability to explain the logistics and functionality of Digital Marketing (Social Media, Search, Email Marketing, Website Design, etc.) at a high level as well as in detail.
Principle Duties :
- Sales calls and proposal generation for TV AEs.
- Prospect new digital accounts.
- Develop account strategies to grow current client revenue while growing new business.
- Provide regular and timely feedback, forecasts, reports, competitive information and field intelligence.
- Take the lead to create and package ideas that meet the needs of our core advertiser categories.
- Assume responsibility for digital display, SEM, SEO, Mobile, CTV / OTT and Social Media sales strategies.
- Ensure optimal market coverage, client engagements, increasing awareness of products, services and capabilities.
- Identify and develop strategies for penetrating key accounts and prospects.
- Digital vendor management.
- Work with accounting & DOS to reconcile billing and invoices
Qualifications :
To be considered, you must have 2-3 years SALES experience in the area of online media including Internet ad sales and online marketing and an understanding of web content as it relates to sales.
Experience working with TV / Radio stations or other media is preferred. Ideal candidate will have :
Additional requirements include :
The Digital Manager will be a full time 40 hour per week position working at the xxx offices. Normal business hours are 8AM – 5PM.
Benefits
WRCB is an equal opportunity employer.
If interested, please click “apply” and / or email your resume to ECollins@SarkesTarzian.com.
ABOUT LOCAL 3
Local 3 is one of two television stations owned by Sarkes Tarzian, Inc., an independent, family-oriented broadcaster with a dedication to local news and information. Local 3 tells stories with compassion and concern for our community and the people who live in it.
Local 3 is located just a few miles from the banks of the Tennessee River, the focal point of Downtown Chattanooga, a destination city and the centerpiece to a highly competitive mid-size television market. Chattanooga is known as “The Scenic City” for its breathtaking views of the Tennessee Valley from the surrounding Signal and Lookout Mountains.
Chattanooga is known for the fastest internet in the country, a walkable downtown, and a plethora of outdoor activities, live music, local cuisine, and family-friendly activities like the Tennessee Aquarium.
Just two hours from Atlanta, Nashville, and Birmingham, there is always a road trip to be had, though you likely will not need it with so much to do here at home.
Local 3 is the Tennessee Valley’s proud weather leader, investing in the market’s first mobile weather center. With the largest news and weather staff in the market, Local 3 continues to invest in local resources to serve local viewers.