Ad Ops Strategist

WHO YOU ARE

We are seeking a detail-oriented Ad Ops Strategist to manage media activation, campaign execution, and optimization across digital and CTV platforms. The ideal candidate has expertise in programmatic buying, ad trafficking, troubleshooting, and performance analytics. This role works closely with account managers, sales teams, offshore execution teams, and clients to ensure seamless campaign performance and issue resolution. 

• Execute, monitor, and optimize digital and CTV advertising campaigns across programmatic platforms and ad servers such as The Trade Desk, FreeWheel, Beeswax, and Amazon DSP. 

• Oversee ad trafficking, and troubleshoot reporting, with third-party ad servers like DCM, Flashtalking, and Extreme Reach. 

• Implement and manage tracking pixels, tags, and conversion tracking for accurate campaign measurement and attribution. 

• Collaborate with ad verification vendors and measurement partners, including TVSquared, LoopMe, and foot traffic tracking providers such as Placed and InMarket. 

• Work cross-functionally with account management, sales, media planning, analytics teams, offshore teams, and external partners to troubleshoot technical issues and communicate solutions effectively. 

• Provide campaign recaps, performance analysis, and optimization recommendations to enhance efficiency and outcomes. 

• Coordinate with media buyers, planners, and sales teams to ensure seamless campaign execution and alignment. 

• Identify workflow gaps and implement process improvements for greater operational efficiency. 

• Manage high campaign volumes with quick turnaround times, ensuring accuracy and effectiveness. 

• Maintain deep expertise in creative specifications, ad server functionality, and the evolving CTV and digital advertising ecosystem. 

WHAT WE LOOK FOR

• 3 years of experience in digital ad operations, programmatic buying, or campaign management, preferably with a background in video media (CTV/FEP and Pre-Roll).  

• Hands-on experience with programmatic and publisher platforms (The Trade Desk, FreeWheel, Beeswax) and third-party ad servers (DCM, Flashtalking, Innovid, Extreme Reach). 

• Strong troubleshooting and communication skills with the ability to translate technical ad tech concepts to non-technical stakeholders. 

• Experience managing offshore teams and delegating campaign execution tasks effectively is a major plus.  

• Proficiency in conversion tracking, pixel implementation, and campaign measurement methodologies. 

• Familiarity with foot traffic and website visitation measurement solutions (TVSquared, LoopMe, Placed, InMarket). 

• Deep understanding of CTV advertising and the streaming media landscape. 

• Experience with Amazon DSP and premium channel partners (e.g., iHeartRadio) is a plus. 

• Strong problem-solving skills with the ability to streamline workflows and enhance operational efficiency. 

Compensation for the role includes a competitive salary of $85,000 – $100,000 (dependent on years of experience, level of education obtained, as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off). 

At Locality, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state or local law. 

Salary : $85,000 - $100,000