Social and Traditional Media Coordinator

A "Social and Traditional Media Coordinator" is responsible for developing and executing both digital social media strategies and traditional media campaigns, ensuring consistent brand messaging across all platforms while monitoring and analyzing results to optimize reach and engagement with the target audience; this role involves creating content for social media channels, managing press releases, coordinating with media outlets, and tracking campaign performance across various media types.

Essential Duties Responsibilities

The position duties and responsibilities listed below describe the general nature and scope of work. Other responsibilities, duties, and skills may be required and assigned, as needed. These essential functions require a consistent presence in the work environment on a regular basis, and regular attendance must be maintained.

• Develop and implement social media strategies aligned with overall marketing goals across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Create engaging content including text, images, videos, and graphics tailored to each platform.
• Schedule and publish content according to a content calendar.
• Monitor social media conversations, respond to comments and messages promptly.
• Analyze social media metrics to track performance and identify areas for improvement.
• Run social media campaigns and contests to increase engagement.
• Draft and distribute press releases to relevant media outlets.
• Build relationships with journalists and media contacts.
• Pitch story ideas and secure media coverage for company initiatives.
• Monitor traditional media coverage for accuracy and brand alignment.
• Coordinate media interviews and appearances for company executives.
• Develop compelling content for both digital and traditional media including blog posts, articles, press releases, website copy, and marketing materials.
• Ensure brand consistency across all communication channels.
• Develop and execute integrated marketing campaigns incorporating both social and traditional media tactics.
• Track campaign performance using key metrics (impressions, reach, engagement, click-through rates).
• Analyze campaign data to identify areas for optimization and make adjustments as needed.
• Generate regular reports on social media performance and traditional media coverage.
• Identify trends and insights to inform future marketing strategies.
• Complete all duties as assigned or requested as outlined in operational and procedural guidelines. These guidelines are maintained and issued in the event of an emergency situation that arises at a property or any other location that serves our residents or employees.
• Participate in Trauma Informed Care (TIC) initiatives, including training, workgroups, project assignments, etc., that are launched or implemented in order to achieve and/or maintain certification as a TIC organization.
• Participate in initiatives to include training, workgroups, project assignments, etc., that are launched or implemented in order to create awareness, foster, cultivate, and preserve a culture of equity, diversity, and inclusion.
• Recognize the significance of a data-driven organization that adheres to expanded policies and practices in the area of data governance. Learn the distinct and different roles to include: Data Trustees, Data Domain Stewards, Data System Custodians, Data Stewards, and Data Users. Effectively collaborate with the various data roles as needed on a daily basis or in a project capacity.
• Other duties as assigned.

Behavioral Competencies

This position requires the incumbent to exhibit the following behavioral skills

a. Values Driven | Demonstrates an understanding of the values (Compassion, Equity, and Excellence) and embodies the values in their work and interactions with residents, vendors, co-workers, supervisors, board members, community members, and other stakeholders.

b. Customer Service | Responds with Compassion in a professional manner to the expectations and needs of internal and external customers; is friendly and helpful to all customers, fostering positive relationships while providing Excellent service.

c. Effective Use of Information | Communicates important information to those who need to know clearly, securely, effectively, orally, and/or in writing; proactively exchanges accurate and timely information.

d. Commitment and Continuous Improvement | Sets the standard for Excellence by proactively pursuing innovation through systematic experimentation and learning. Corrects mistakes by assessing appropriate processes, proposing adjustments, and prioritizing long-term solutions.

e. Teamwork | Balances team and individual responsibilities; exhibits Compassion, objectivity, and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; supports everyone's efforts of Excellence; attends, supports, and participates in the organization’s team building events.

f. Responsiveness and Accountability | Demonstrates a high level of Excellence and holds oneself personally responsible for one's own work; complies with procedures and directives and understands the importance of maintaining and managing confidential information; recognizes and anticipates issues and provides a responsive resolution in a timely manner.

Education

Required

• Bachelor's degree in Marketing, Communications, Journalism, or related field.

Experience

Required

• Two (2) years experience with social media analytics and reporting.
• Must have the ability to learn and use cloud applications such as the Google GSuite applications, including but not limited to Google Chrome Browser, Gmail, Drive, Calendar, Docs, Sheets, and Slides. Understand document sharing and collaboration in the cloud. Experience and proficiency with Microsoft Office 365, cloud-accessible applications including but not limited to One Drive, Outlook, Word, Excel, and PowerPoint, or MAC or PC desktop equivalent, is acceptable.
• Successful completion of a criminal history background check, education, and work history verification, and drug screening test.

Preferred Education and Experience

Ability to learn cloud technologies such as LucidChart for diagrams, workflow, and chart drawing. Experience with Vizio or equivalent is acceptable. Basic understanding of Virtual Private Network (VPN) access to connect to internal business systems.

License Certificates

Required

• Texas Class “C” driver’s license at the time of placement and insurable by the organization’s fleet and liability insurance carrier.
• Must have the ability to earn certifications as required by assigned tasks.

Physical Demands

The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

To perform this job successfully, the employee is frequently required to remain in a stationary position.

Daily movements include sitting, standing, operating computers and other office equipment, walking and moving about the office and/or community property, and attending onsite and offsite meetings. The employee must be able to complete data entry, utilize various portals, and communicate via email and verbally via telephone. Will need the ability to walk large properties and climb stairs. The employee must occasionally transport up to 25 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Office Environment

The noise level in the work environment is usually moderate.

High level of interaction with external/internal clients.

May be transferred or be required to work at different properties or sites for interim periods in order to support business needs.

Outside Environment

Subject to environmental elements when conducting visits to various sites or participating in

outside events.

Other Requirements 

• Vision (near, distance)

• Sense of Sound (answering phone, fire alarms, horns)

EEO Statement

Employees of Labor on Demand Inc. are protected by federal laws, Presidential Executive Orders, and other laws designed to protect employees from discrimination on the basis of race, religion, color, sex (including pregnancy and gender identity), sexual orientation, parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or any other non-merit-based factor. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.

Employees of Labor on Demand Inc. are also protected against retaliation. Consistent with federal laws, acts of retaliation against an employee who engages in a protected activity whistle blowing, or the exercise of any appeal or grievance right provided by law will not be tolerated. Managers and supervisors of Labor on Demand Inc. are also reminded of their responsibility to prevent, document, and promptly correct harassing conduct in the workplace.

When applying, select branch "San Antonio - Piedras"