Marketing Specialist

Location: Remote

JOB SUMMARY

The Marketing Specialist supports the development and execution of multi-channel marketing strategies to enhance brand awareness, drive engagement, and support revenue growth. This role is responsible for strategic content development, campaign execution, brand messaging, and digital marketing initiatives. The Marketing Specialist works closely with cross-functional teams, including property leadership, corporate marketing, and external partners to ensure that marketing efforts align with business objectives and deliver measurable results.

Primary duties consist of performing office or non-manual work directly related to management or general business operations. Strategic marketing and communications planning directly related to brand positioning, guest engagement, and revenue growth. This role requires the ability to make data-driven decisions, develop creative marketing solutions, and manage projects independently with respect to matters of significance.

ESSENTIAL JOB FUNCTIONS

• Marketing Strategy & Execution: Assists in developing, implementing, and optimizing integrated marketing campaigns across digital, print, and social media channels to support business goals.
• Content Development: Creates compelling content such as special offers, website updates, collateral and online travel agency (OTA) content management.
• Market Research & Competitive Analysis: Conducts research to identify industry trends, guest preferences, and competitor strategies to inform marketing and communication efforts.
• Performance Analytics & Reporting: Tracks key performance indicators (KPIs), generates reports and analyzes data to measure the effectiveness of marketing efforts
• Presentation Preparation: Assists with the creation of presentation decks.
• Creative Asset Management: Oversees the organization, distribution, and strategic use of photography, video assets, and other creative content across marketing channels.
• Content Management: Manages online content of all major sites including property websites, OTA sites, third party and local listings ensuring accuracy, consistency, and brand alignment.
• Project Management: Oversees timelines, deliverables, and execution of assigned marketing projects, ensuring alignment with overall business strategies.
• Attendance is a key component of this position.
• Maintains a professional appearance in accordance with Company standards; wears the appropriate uniform or attire.
• Maintains open and effective communication with team members and management.
• Attends and participates in team meetings.
• Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines.
• Completes all required Company training/compliance courses as assigned.
• Adheres to Company standards and maintains compliance with all policies and procedures.
• Performs other related duties and responsibilities as assigned.

EDUCATION

• Bachelor's degree from an accredited university or equivalent in related field.

EXPERIENCE

• A minimum two (2) years of experience in the marketing/eCommerce field required.
• A minimum two (2) years of experience in the hospitality/hotel field required.

SUPERVISORY RESPONSIBILITIES

This position may involve oversight of external agencies, freelancers, or vendors but does not include any direct managerial responsibilities.

LICENSES & CERTIFICATIONS

• This position does not require licenses or certifications.

SKILLS & ABILITIES

This position requires the capability to understand and follow both oral and written directions, as well as the ability to communicate effectively with others in English and interact successfully with internal and external customers.

• Strong knowledge of digital marketing, social media, and SEO management.
• Solid understanding of marketing and eCommerce hospitality trends.
• Understands how to develop and implement business strategies.
• Ability to interpret and create policies, procedures, and manuals.
• Excellent customer service skills.
• Ability to motivate and inspire a team to provide extraordinary customer service.
• Able to lead in a culturally diverse work environment and is a champion for diversity in the organization.
• Able to adapt dynamically to shifting internal and external conditions.
• Strong business acumen, including financial management, budgeting, cost control, and revenue optimization.
• Able to identify and seize revenue-generating opportunities while effectively managing costs and resources.
• Exceptional emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members at all levels.
• Visionary mindset, capable of executing a comprehensive business strategy that aligns with brand identity and exceeds guest expectations.
• Knowledge of key industry trends, regulations, and the current industry landscape.
• Proven ability to drive revenue growth, optimize costs, and achieve financial targets.
• Proficient in time management; the ability to effectively organize and manage multiple priorities.
• Ability to take initiative and effectively adapt to changes.
• Recognizes an emergency situation and takes appropriate action.
• Able to establish and maintain a cooperative working relation.
• Ability to interpret and create spreadsheets.
• Able to use sound judgment; work independently, with minimal supervision.
• Strong analytical and problem-solving skills.
• Competent in public speaking.
• Performs well with frequent interruptions and/or distractions.
• Proficient in Google Docs/Microsoft Word.
• Proficient in Google Sheets/Microsoft Excel.
• Proficient in Google Slides/Microsoft PowerPoint.
• Proficient in Gmail/Microsoft Outlook.
• Basic math skills.
• Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements.
• Able to maintain a positive and professional working environment.
• Fosters a culture of excellence.
• Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.

TRAVEL REQUIREMENTS

• 5% travel required.

PHYSICAL DEMANDS

• Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
• Hands to Fingers: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.
• Close Vision: Clear vision at 20 inches or less. Required to perform an activity such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading or visual inspections.
• Focus Ability: Ability to adjust the eye to bring an object into sharp focus.
• Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a minor amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

WORK ENVIRONMENT

• None: No exposure to adverse environmental conditions (typical office/administrative setting).

DISCLAIMER

This job description provides a general overview of the work performed, including the typical responsibilities and level of duties associated with this position. It should not be construed as an exhaustive list of tasks or obligations for any individual team member. This description does not alter the employment relationship between the Company and its team members.

The Essential Job Functions, Physical Requirements, and Work Environment characteristics outlined are intended to reflect the requirements needed to perform the essential functions of this role effectively. Management retains the authority to modify, adjust, or revoke job duties and responsibilities as needed, and to make reasonable accommodations to enable qualified team members to fulfill the essential functions of their roles.

The Company is an Equal Employment Opportunity (EEO) employer and is committed to providing a work environment free from discrimination and harassment. All employment decisions are made based on merit, qualifications, and business needs without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status/characteristic in accordance with applicable federal, state, and local laws.