Demo

Senior Partner Marketing Manager, Americas

LogicMonitor
Boston, MA Full Time
POSTED ON 2/26/2025
AVAILABLE BEFORE 5/20/2025

About Us : We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better every day. These values serve as the foundation of our culture, guiding our actions and driving us towards excellence. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.This position is based in Boston, MA. Across the globe, our Centers of Energy serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.To learn more about life at LogicMonitor, check out our Careers Page .What You'll Do : Develop and implement marketing programs to, with, and through LogicMonitor’s channel partners, focusing on Americas resellers (VARs) and managed service providers (MSPs) to drive engagement and revenue growth.Create and execute quarterly partner marketing plans with focus partners, aligning their initiatives with LogicMonitor’s company themes and ensuring clear, measurable outcomes.Design and execute integrated campaigns with partners, facilitating lead sharing, co-marketing efforts, and demand generation initiatives that contribute to partner-sourced revenue.Oversee the logistics and execution of co-marketing events, including virtual engagements, industry trade shows, and regional field events to maximize partner visibility and impact.Partner with Sales, BDR, and Marketing Operations to optimize channel marketing opportunities and support pipeline growth.Develop and manage quarterly communication plans, including partner newsletters and partner portal updates, ensuring consistent messaging across global regions.Lead the creation of channel marketing and sales materials, including playbooks, datasheets, presentations, webinars, and videos, adapting existing content to be partner-focused.Oversee Marketing Development Funds (MDF) allocation, ensuring strategic and effective spending across LogicMonitor’s MDF program and partner-run MDF programs.Monitor and report on key metrics, ROI, and spend for all channel marketing activities to measure effectiveness and optimize future efforts.Work with industry and channel associations to strengthen partnerships and expand market presence.Support the full partner lifecycle, from recruitment and onboarding to co-marketing and promotional initiatives that drive ongoing partner engagement.What You'll Need : Bachelor’s degree preferred6-8 years of experience in channel, field, or partner marketing for SaaS vendors.Proven success in building and executing marketing engagement strategies with technology, VAR, MSP, GSI, and Cloud partners.Experience managing and optimizing Marketing Development Funds (MDF) to drive measurable impact.Strategic thinker with executive presence, capable of articulating a clear vision, value, and strategy for partner success.Ability to translate complex technology into clear customer value and develop engaging marketing content and collateral.Strong project management skills, attention to detail, and ability to collaborate effectively cross-functionally.LogicMonitor is an Equal Opportunity Employer.At LogicMonitor, we believe that innovation thrives when every voice is heard and each individual is empowered to bring their unique perspective. We’re committed to creating a workplace where diversity is celebrated, and all employees feel inspired and supported to contribute their best.For us, equal opportunity means fostering a truly inclusive culture where everyone has the chance to grow and succeed. We don’t just open doors; we invite you to step through and be part of something bigger. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.#J-18808-Ljbffr

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