What are the responsibilities and job description for the Vice President Marketing position at London Approach?
We are seeking a dynamic and results-driven Vice President of Marketing to lead our marketing strategy, drive demand generation, and enhance brand positioning. The ideal candidate is a strategic thinker with a proven track record in B2B marketing, demand generation, digital strategy, and performance analytics. This individual will play a critical role in driving business growth, increasing market share, and strengthening the company's brand presence across multiple channels.
Location: Berwyn, PA
Pay: $160,000 to $180,000
Key Responsibilities:
- Develop and execute data-driven demand generation strategies to drive high-quality leads and conversions.
- Design and manage digital marketing campaigns leveraging SEO, SEM, email marketing, and social media to consistently fill the sales funnel.
- Partner with sales to refine lead scoring, nurturing, and conversion processes using advanced automation tools and analytics.
- Craft and implement a comprehensive marketing strategy to position the company as an industry leader.
- Lead storytelling initiatives to highlight the company’s growth, impact, and unique value across customer segments.
- Drive thought leadership by creating compelling content such as white papers, case studies, and multimedia assets.
- Oversee performance marketing strategies, ensuring ROI through data-driven decisions and continuous optimization.
- Track, analyze, and refine lead generation and conversion efforts based on performance insights and key metrics.
- Build relationships with media outlets, industry influencers, and analysts to boost brand visibility.
- Manage press releases, media kits, and external communications to enhance the company’s public profile.
- Maximize ROI on event participation through innovative lead capture and follow-up strategies.
- Develop engaging content for newsletters, town halls, and company-wide events to foster a strong internal culture.
- Oversee content creation efforts, including video production, podcast programming, and strategic storytelling.
- Build and lead a high-performing marketing team, including hiring, mentoring, and developing top talent.
- Collaborate with cross-functional teams (HR, IT, sales, operations) to ensure brand consistency and alignment.
- Lead marketing integration for newly acquired companies, ensuring brand consistency and maximizing acquisition opportunities.
- Develop and manage the marketing budget, ensuring cost efficiency and alignment with strategic goals.
Qualifications:
- 10 years of experience in marketing leadership roles, ideally in B2B, and performance marketing environments.
- Proven expertise in demand generation, inbound marketing, digital marketing, and lead management processes.
- Demonstrated success in building and scaling marketing teams and programs in growth-focused organizations.
- Strong experience with digital marketing, CRM platforms, automation tools, and analytics.
- Expertise in public and media relations, crisis communications, and event management.
- Experience managing content creation and production, including podcasts and video production.
- Exceptional storytelling, communication, and presentation skills.
Salary : $160,000 - $180,000
