Digital Media Specialist

Salary :

4,504.90 - $5,578.78 MonthlyLocation :

Within the boundaries of the Long Beach Unified School District, CAJob Type :

Full-Time, 12 monthsJob Number :

25-0184-5314Department :

Office of Media and MarketingOpening Date :

03 / 06 / 2025Closing Date :

3 / 27 / 2025 4 : 30 PM Pacific

Job Summary

This eligible list is being created to fill future vacancies as they occur and will be in effect for 1 year from the date of establishment.

Permanent 12-month position. The position is a 100% FTE (8 hours per day), Monday through Friday in-person.Under general supervision, participate in the planning, creation and implementation of the District's social media and marketing strategies and goals; prepare, organize and publish social media content and posts for District accounts on a wide variety of platforms; participate in a variety of production processes for digital media content creation including studio, field and livestreaming; prepare digital media for distribution; perform related duties as assigned.

Examples of DutiesThe classification specification does not describe all duties performed by all incumbents within the class. This summary provides examples of typical tasks performed in this classification.Participate in the planning, creation and implementation of the District's social media and marketing strategies and goals; prepare, organize and publish social media content and posts for District accounts on various social media platforms.

EContribute to the District's digital media marketing, branding, and communications strategies to increase visibility and engagement across platforms; participate in the design and implementation of digital marketing outreach campaigns.

EParticipate in a variety of production processes for digital media content creation including studio, field, and livestreaming; operate video cameras and production equipment; properly dismantle and store equipment.

ECreate graphic-based social media posts and prepare department-created complete packages for distribution; participate in copywriting for social media content including text posts, video scripts and text appearing in other media.

EUtilize professional non-linear video editing software to burn-in open captions on video assets; order closed captioning services for video content; prepare video assets for distribution on social media.

EUtilize a social media content management system; prepare and schedule content for final approval; collect and report data metrics as requested.

EAssist in maintaining a variety of records and data related to the quantitative performance of social media content; conduct research and prepare reports related to assigned activities as requested.

ECommunicate with District administrators, personnel and outside organizations to coordinate activities, resolve issues and exchange information.

EOperate a variety of office equipment including a computer and assigned software; drive a District or personal vehicle to conduct work.

EAttend and participate in meetings, conferences and seminars related to assigned activities to maintain current knowledge of advances in the field.

ETroubleshoot, perform routine maintenance, and make adjustments to production equipment; assist in the maintenance of studio facilities to assure a safe and orderly working environment.

EPerform related duties as assigned.

Note : At the end of some of the duty statements there is an italicized "E" which identifies essential duties required of the classification. This is strictly for use in compliance with the Americans with Disabilities Act.

Employment StandardsKnowledge of :

General principles of social media writing and content creation.

Social media platforms and current digital media trends.

General principles of creating and editing graphic assets and video content for digital media.

Basic digital media marketing techniques.

Basic principles of copyright law and Americans with Disabilities Act (ADA) media distribution practices.

Operation of video production equipment for digital media content creation.

Operation of a variety of office equipment including a computer and assigned software.

Data tracking and collection techniques.

Computerized database record-keeping and filing techniques.

Oral and written communication skills.

Interpersonal skills using tact, patience and courtesy.Ability to :

Prepare, organize and publish social media content and posts for District accounts on various social media platforms.

Clearly and effectively communicate District social media and marketing messages.

Increase visibility and engagement across platforms to build relationships and assure proactive and positive interactions.

Engage with social media communities on a variety of platforms.

Create graphic-based and video asset social media posts.

Participate in a variety of production processes for digital media content creation.

Utilize assigned software to prepare digital media content, posts and graphics.

Operate video production equipment for digital media content creation.

Operate a variety of office equipment including a computer and assigned software.

Complete work with many interruptions.

Maintain current knowledge of technological advances in the field.

Meet schedules and timelines.

Prepare records and reports related to assigned activities.

Understand and follow oral and written instructions.

Communicate effectively both orally and in writing.

Establish and maintain cooperative and effective working relationships with others.Education and Training :

Graduation from high school supplemented by college-level course work in communications, marketing, social media, media production or a closely related field.Experience :

One year of professional social media content creation experience. Verifiable experience as a volunteer in a school or community organization may be substituted on an equal basis.Completion of an internship with the Long Beach Unified School District's Marketing and Media Services department will substitute for the required college-level course work and experience.Any other combination of education, training and experience, which demonstrates that the applicant is likely to possess the required skills, knowledge or abilities, may be considered.

Special RequirementsPositions in this classification require the use of a personal automobile and possession of a valid California Class C driver's license.Applicants for this classification will be required to obtain and submit, at his / her own expense, his / her current motor vehicle driving record at the time of appointment. The record must meet and be maintained at the District's safe driving standard. Failure to meet this requirement will result in the disqualification and / or rejection of the applicant regardless of any other standing.If you have questions regarding your applications or the recruitment process you may contact : perscom@lbschools.net or 562-435-5708.Nondiscrimination Statement : The Long Beach Unified School District prohibits unlawful discrimination, harassment (including sexual harassment), intimidation, or bullying, targeted at any student or employee by anyone, based on the student or employees actual or perceived race, color, ancestry, nationality, national origin, immigration status, ethnic group identification, ethnicity, age, religion, marital status, pregnancy and related conditions, parental status, physical or mental disability, medical condition, sex, sexual orientation, gender, gender identity, gender expression, or genetic information, or association with a person or group with one or more of these actual or perceived characteristics.For questions or complaints, contact Equity Compliance Officer : Steve Rockenbach, Director of Employee Relations,1515 Hughes Way, Long Beach, CA 90815, 562-997-8220, srockenbach@lbschools.net and Title IX Coordinator : Kimberly Dalton, Director of Human Resource Services, 1515 Hughes Way, Long Beach, CA 90815, 562-997-8108, kdalton@lbschools.net and 504 Coordinator : Jenny R. Acosta, Program Administrator, 2221 Argonne Ave, LB 90815, 562-986-6870, JRAcosta@lbschools.net.

If you have questions regarding your applications or the recruitment process you may contact : perscom@lbschools.net or 562-435-5708.

SELECTION PROCEDURE :

The examination process for this recruitment may be comprised of one or any combination of the following : screening of the applicant's training, background, and experience; evaluation of responses on a supplemental application; written examination(s); qualifications appraisal oral examination; performance examination; or technical oral examination, scored on a job-related basis. Only the most highly qualified candidates will be invited to continue in the examination process. Successful candidates who pass all parts of the examination process will be placed on the eligibility list in order of their relative merit as determined by these competitive examinations.The District provides excellent medical, dental, vision and life insurance benefits as well as an income protection plan for eligible Classified employees.

For more information regarding health benefits please visit : Classified employees earn paid vacation at the initial rate of 14 days for full-time 12 month employees (.055 hour for each hour worked) and receive increases after 5, 10, and 15 years of service for a total of 21 days after 15 years.

12 month Classified employees earn 13 working days of sick leave each year which are accumulated indefinitely. Employees of other California school districts who have accrued sick leave may transfer it to LBUSD in accordance with the California Education Code.

12 month Classified employees receive 14 paid holidays per year.01

Completion of the following supplemental questions is required of all applicants. This is considered a test component in the examination process. An evaluation of candidates' responses will be made by a screening panel following the application deadline. A limited number of candidates who best meet the needs of the District will be invited to continue in the examination process. It is important that your responses are clear and concise. Responses that are incomplete or unclear will not receive credit. Your Work Experience in the application must also include all of your recent and relevant experience in order for your application and supplemental to be considered. For those questions to which you have no response, please indicate "no response".DO NOT refer the reader to your resume. A resume will not be accepted in lieu of completion of the required application or supplemental materials. Resumes are not reviewed, therefore information on the resume will not be considered in the screening of the application. Please answer by selecting "Yes" as confirmation that you read these instructions.

Yes, I have read the instructions and understand a resume will not be considered in the screening of my application.

Please select the experience you possess that qualifies you for this position. Please note : The experience you select below must be verifiable on your application. Failure to provide this information clearly may disqualify you from moving forward with this recruitment.Under the work experience portion of the application, please include the dates of employment and your specific experience in professional social media content creation so it may be considered in the screening of your application. If you are selecting completion of an internship with LBUSD Marketing and Media Services, please include it as work experience on your application and include the dates of your internship.

Limited experience, but willing to learn. I understand I do not possess the experience required for this position and my application will not be considered further.Graduation from high school and Completion of an internship with the Long Beach Unified School District's Marketing and Media Services department.Graduation from high school supplemented by college-level course work in communications, marketing, social media, media production or a closely related field and one or more years of professional social media content creation experience. (Verifiable experience as a volunteer in a school or community organization may be substituted on an equalbasis.)

Please select below the content creation software, you have experience using for video editing :

DaVinci ResolveAvid Media ComposerAdobe Premiere ProFinal Cut ProVEGAS Creative SoftwareCapCut - Video EditorSplice Video EditoriMovieWindows Movie MakerYouTube Video EditorN / A, willing to learn

Describe the types of media you are experienced in using to create graphic-based social media posts, copywriting, video scripts, digital marketing outreach campaigns and / or professional non-linear video editing. Include the length of time you performed these duty and the name of your employer.05

Positions in the class require the use of a personal automobile and possession of a valid California class C driver's license. Are you willing and able to meet this requirement?

YesNo

An applicant for this class will be required to obtain, at his / her own expense, and submit his / her motor vehicle driving record at the time of appointment. This record must meet and be maintained at the District's safe driving record standard. Failure to meet this requirement will result in the disqualification and / or rejection of the eligible regardless of any other standing. The District's Safe Driving Record Standard is : - no more than three (3) moving violations within the past three (3) years- no more than one (1) at fault accident within the past three (3) years (any accident shall be deemed at-fault absent sufficient proof to the contrary, such as : a signed statement from a private insurance company, or a report from the Department of Motor Vehicles or other government agency); - no conviction for failure to report an accident within the past three (3) years- no conviction for driving under the influence, or driving while intoxicated, or reckless driving within the past five (5) years Do you meet the safe driving requirements?

YesNo

Are you willing and able to occasionally work evening or variable hours?

YesNo

I understand that exam segments may be conducted online and may require access to a computer with an internet connection and Google Chrome or Firefox browsers. The exam components may also require access to a computer, smart phone, or tablet with internet connection and a video recording device. I understand that it is my responsibility to contact Personnel Commission immediately proceeding the exam invitation requiring such devices if I do not have access to the required technology.

YesNo

PLEASE NOTE : All notifications will be sent via email.Applicants must check their emails on a regular basis to find out their status on an application. Emails we send may be caught by spam filters and it is the responsibility of the applicant to check their spam / junk folder.

I am aware I must check my emails, including spam / junk folder, on a regular basis to find out the status of my application. All notifications will be sent via email.

Required Question

Salary : $4,505 - $5,579