What are the responsibilities and job description for the Digital Media Specialist position at Sports Research?
About the Role
We are seeking a skilled Digital Media Specialist to join our marketing team. This individual will be responsible for analyzing paid media performance, providing data-driven insights, and recommending strategic improvements.
The ideal candidate will have experience with digital media platforms, data analysis, and strong communication skills. A background in eCommerce, CPG, or health and wellness industries is preferred.
Responsibilities:
- Analyze paid media campaigns to identify performance drivers and areas of opportunity.
- Evaluate ad creatives and messaging with the Paid Media Manager and Creative teams.
- Develop and maintain standardized reporting frameworks.
- Promote cross-functional collaboration and provide quick turnaround on ad hoc analyses.
