What are the responsibilities and job description for the Marketing Operations Manager for Real Estate Board position at Long Island Board of REALTORS®?
About the Role:
The Vice President of Communications and Marketing at Long Island Board of REALTORS is a senior leader responsible for providing vision, strategy, and oversight for all marketing and communications functions.
This role oversees four primary areas: brand identity and visual strategy, communications and brand strategy, marketing strategy and audience engagement, and marketing operations and insights.
The successful candidate will have experience building and maintaining an efficient team structure, managing workflow and processes effectively, and evaluating progress toward key performance indicators.
- Oversee the development and implementation of a comprehensive marketing plan that aligns with the Association's strategic priorities and targets key audiences.
- Ensure cohesive messaging and brand identity that extends across all media and communications platforms/vehicles, supports the needs of key constituencies, and advances the goals of the Association.
Responsibilities:
- Serve as an advisor to Association leadership on communications matters and messaging to internal and external constituencies.
- Support and prepare leadership to serve as spokespersons on behalf of the Association.
- Lead crisis management planning and establish/update crisis communications policies and procedures.
Requirements:
- An undergraduate degree in communications, marketing, or public relations preferred. Advanced degree such as a master's degree in business administration, marketing, public relations, communication, or a related field is preferred.
- At least 25 years of experience leading a comprehensive marketing and communications operation in a complex, mission-driven organization, ideally with a non-profit or trade association.
- A strong commitment and sensitivity to fostering inclusive working and learning environments.
- Experience creating operational efficiencies, managing budgets, and allocating resources to meet department objectives.
- A member-centric mindset.
