What are the responsibilities and job description for the Head of Growth position at Lorenz Clinic?
Description
Expanding access to mental health services is the most pressing social mission of our time. Lorenz Clinic of Family Psychology is seeking an experienced growth leader. The Head of Growth leads multi-channel marketing and sales activities and programs and is responsible for developing B2B and B2C marketing and sales strategies and initiatives for the organization's clinical and professional training offerings. This business-critical leadership function is core for achieving Lorenz’s aggressive growth plan and targeted revenue goals over the next 5 years.
This position holds ultimate accountability for the institution’s university and community partnerships, Agile Product Led Growth, go-to-market positioning, acquisition, Connected Strategy, and lifecycle management and is the primary Marketing stakeholder, accountable to the Founder & CEO. Above all, the chief accountabilities of this role are Net Revenue Retention (NRR) emanating from a healthy, engaged clinical workforce in a highly competitive landscape as well as ensuring sufficient client inflows from well-developed referral partnerships.
This is a rare, healthcare- and service-focused marketing role. The provider side is where it’s at in healthcare, and this role provides invaluable and coveted practice-level experience paired with a noble mission— a place where a business leader can work on a project that directly impacts people’s lives and the community in profound ways.
Job Duties
Job duties include but aren’t limited to:
Minimum Requirements
Lorenz Clinic has fast become a regional leader in psychological services and training. The clinic was the first Family Psychology specialty clinic in the Upper Midwest and was the first clinic in Minnesota to develop organized Post-Master’s Fellowships. It is recognized by many as the best post-degree training program in Minnesota. Compared to other large clinics regionally, Lorenz has the highest standards and ideals for clinicians and is the most selective in its hiring, selecting only 2-5% of applicants. The first, dirty startup developmental stages now complete, Lorenz is a role model of clinical excellence, and its regionally unrivaled scale among quality-focused clinics will serve as a sturdy launchpad from which to reach for the stars over the next 30 years. Through an integrated approach that involves research, professional training, and the service of others, Lorenz will deliver superior results and distinctive impact with lasting endurance.
More About The Role
In this role, you will be embedded within a large mental health practice, you are responsible for leading the development of workplace-related value and optimize the practice’s fit for its primary stakeholders– mental health clinicians, who have one of the most difficult but integral jobs in society, and patients.
You will work directly with the founder to develop a comprehensive development strategy, related roadmap, and set key business objectives for practice development. You will need to leverage the knowledge of the practice (your product), as well as customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes. You will lead a product and work in unison with clinical and operations leaders, human resources, and business partners to deliver value to clinicians who seek a work environment conducive to wellness.
Benefits
Full-time employees enjoy a robust benefits package that includes up to twelve weeks of paid parenting leave regardless of gender and employer-sponsored medical, dental, vision, life, and short- and long-term disability insurance. A 401(k) with employer match is available. Paid time off, paid holidays, paid service/volunteer time, paid continuing education hours, and a continuing education allowance round out the offering.
Above all, adding Lorenz Clinic to your resume is a distinctive badge of professionalism, community impact, and quality recognized across the mental health field regionally. For the past decade and a half, Lorenz has been known as the psychotherapist’s clinic– one of the few practices many clinicians would entrust with their career or in many cases, their own family.
The exact job title of this role is being developed, but it will likely be similar to Development Manager, Marketing Manager, Head of Growth or similar, though referral partnership and staff relationship development is the keystone of the role in both philosophy and methodology.
Diversity
Lorenz Clinic is proudly committed to recruiting and retaining a diverse and inclusive workforce. We are an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. Offers of employment are conditional and contingent upon successful clearance of all background checks.
Contact Human Resources for an unabridged version of the job description.
Expanding access to mental health services is the most pressing social mission of our time. Lorenz Clinic of Family Psychology is seeking an experienced growth leader. The Head of Growth leads multi-channel marketing and sales activities and programs and is responsible for developing B2B and B2C marketing and sales strategies and initiatives for the organization's clinical and professional training offerings. This business-critical leadership function is core for achieving Lorenz’s aggressive growth plan and targeted revenue goals over the next 5 years.
This position holds ultimate accountability for the institution’s university and community partnerships, Agile Product Led Growth, go-to-market positioning, acquisition, Connected Strategy, and lifecycle management and is the primary Marketing stakeholder, accountable to the Founder & CEO. Above all, the chief accountabilities of this role are Net Revenue Retention (NRR) emanating from a healthy, engaged clinical workforce in a highly competitive landscape as well as ensuring sufficient client inflows from well-developed referral partnerships.
This is a rare, healthcare- and service-focused marketing role. The provider side is where it’s at in healthcare, and this role provides invaluable and coveted practice-level experience paired with a noble mission— a place where a business leader can work on a project that directly impacts people’s lives and the community in profound ways.
Job Duties
Job duties include but aren’t limited to:
- Strategic Leadership:
- Lead and design a compelling strategy and spearhead the initiatives, leverage myriad channels that drive our global customer acquisition, retention, lead generation and revenue/margin growth.
- Recruit, mentor, and develop a high-performing marketing, sales, and recruitment team, fostering a culture of creativity, collaboration, and continuous learning.
- Lead market research and competitive analysis to identify market trends, customer needs, and competitive threats, informing product development, positioning, and go-to-market strategies.
- Manage agencies and partners that may include sales, digital, social, traditional media, channel marketing and creative services.
- Manage a budget and appropriately execute against the budget for an effective ROI.
- Customer Acquisition
- Lead customer acquisition efforts across digital and traditional channels, including SEO, SEM, social media, email marketing, content marketing, events, and partnerships (especially partnerships; we value farming more than hunting).
- Develop and execute a content strategy to create compelling and relevant content that resonates with our target audience, driving traffic, engagement, and lead generation.
- Enhance website performance through A/B testing, user experience improvements, and conversion rate optimization.
- As a small organization, the range of marketing activities are subsumed in this role such as basic website maintenance, content creation, asset creation, and the like.
- Sales Leadership
- Manage a sales team and agency, setting sales goals and quotas.
- Oversee sales processes and motivate sales representatives to achieve sales targets.
- Analyze and evaluate the effectiveness of sales, methods, costs, and results
- CRM And Customer Engagement
- Develop and manage CRM strategies to nurture leads and improve customer retention.
- Utilize customer data to create targeted marketing campaigns and personalized experiences.
- Leverage data, marketing technology and demand generation best practices to deliver highly customized user journeys and personalization at scale. This includes developing and implementing a Connected Strategy throughout the Customer Journey to ensure tight feedback loops and data-driven continuous discovery and improvement.
- Partner with Sales to develop target account criteria, outbound prospecting playbooks, inbound lead nurturing programs, CRM best practices, and enablement assets.
- Enable Marketing and Sales teams to identify and engage prospective accounts earlier in their buying processes and accelerate corporate relationships.
- Product Management
- Documenting the Founder’s Product Strategy and communicating it to stakeholders while ensuring transparency in prioritization and roadmap processes
- Implementing the Product Strategy and Product Roadmap to transform theory into reality
- Managing all phases of the product management process, including idea management, specification documentation, roadmapping, prioritization, continuous delivery, analytics, and customer feedback
- Communicate key strategies to various stakeholders in order to earn buy-in from decision-makers. Ensuring that appropriate teams understand their roles and have the tools they need to execute the product strategy moving forward
- Employing a range of research methodologies to continuously discover latent and overt customer/stakeholder needs, pain points, and opportunities, while aligning practice development with business goals and ensuring product-market fit. Creating pilot programs to run prototypes and assess outcomes.
- Data And Analytics
- Work cross-functionally to optimize robust analytics framework and tools to track, measure, and report on marketing performance. Use data-driven insights to inform decision-making and optimize marketing investments in real time.
Minimum Requirements
- Bachelor’s degree in marketing, business administration, or a related field
- Minimum of 10 years of progressively complex experience in product management, sales, marketing, and brand management experience with a focus on B2B marketing or partnership program development.
- Proven track record of developing and executing successful corporate marketing and sales strategies that drive brand visibility, lead generation, and revenue growth.
- Strong understanding of B2B marketing tactics, including account-based marketing (ABM), demand generation, and content marketing.
- A track record of driving growth and customer acquisition.
- Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans and initiatives.
- Demonstrated expertise in digital marketing channels and tools, including SEO, SEM, social media, email marketing, content marketing, and marketing automation.
- Excellent communication and storytelling skills, with the ability to lead the crafting of compelling narratives and messages that resonate with target audiences.
- Hands-on experience with marketing and sales technology platforms and analytics tools.
- A data-driven approach to decision-making and optimization.
- Strong leadership and team-building skills, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals.
- Entrepreneurial mindset with a bias for action, creativity, and innovation.
- Advanced knowledge and experience with marketing automation, CRM, data analysis, sales enablement, and account-based marketing technologies required.
- MBA degree
- Provider-side, healthcare-specific PM experience and/or service design experience
- Experience operating within small, early stage organizations or “scrappy,” resource constrained environments that require flexibility, broad competency range, and the ability to tolerate ambiguity
- Demonstrable experience owning and launching successful products
- Experience with Agile Project Management methodology and related software including Jira, Confluence, and Jira Product Development
- Experience in higher education-specific marketing/sales, institutional advancement, alumni relations, and fundraising preferred
Lorenz Clinic has fast become a regional leader in psychological services and training. The clinic was the first Family Psychology specialty clinic in the Upper Midwest and was the first clinic in Minnesota to develop organized Post-Master’s Fellowships. It is recognized by many as the best post-degree training program in Minnesota. Compared to other large clinics regionally, Lorenz has the highest standards and ideals for clinicians and is the most selective in its hiring, selecting only 2-5% of applicants. The first, dirty startup developmental stages now complete, Lorenz is a role model of clinical excellence, and its regionally unrivaled scale among quality-focused clinics will serve as a sturdy launchpad from which to reach for the stars over the next 30 years. Through an integrated approach that involves research, professional training, and the service of others, Lorenz will deliver superior results and distinctive impact with lasting endurance.
More About The Role
In this role, you will be embedded within a large mental health practice, you are responsible for leading the development of workplace-related value and optimize the practice’s fit for its primary stakeholders– mental health clinicians, who have one of the most difficult but integral jobs in society, and patients.
You will work directly with the founder to develop a comprehensive development strategy, related roadmap, and set key business objectives for practice development. You will need to leverage the knowledge of the practice (your product), as well as customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes. You will lead a product and work in unison with clinical and operations leaders, human resources, and business partners to deliver value to clinicians who seek a work environment conducive to wellness.
Benefits
Full-time employees enjoy a robust benefits package that includes up to twelve weeks of paid parenting leave regardless of gender and employer-sponsored medical, dental, vision, life, and short- and long-term disability insurance. A 401(k) with employer match is available. Paid time off, paid holidays, paid service/volunteer time, paid continuing education hours, and a continuing education allowance round out the offering.
Above all, adding Lorenz Clinic to your resume is a distinctive badge of professionalism, community impact, and quality recognized across the mental health field regionally. For the past decade and a half, Lorenz has been known as the psychotherapist’s clinic– one of the few practices many clinicians would entrust with their career or in many cases, their own family.
The exact job title of this role is being developed, but it will likely be similar to Development Manager, Marketing Manager, Head of Growth or similar, though referral partnership and staff relationship development is the keystone of the role in both philosophy and methodology.
Diversity
Lorenz Clinic is proudly committed to recruiting and retaining a diverse and inclusive workforce. We are an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. Offers of employment are conditional and contingent upon successful clearance of all background checks.
Contact Human Resources for an unabridged version of the job description.
