Marketing Director

Job Overview:

We are seeking an experienced and strategic Marketing Director to lead our marketing efforts, drive brand awareness, and generate demand for our products/services. The ideal candidate is a creative and data-driven leader who can develop and execute marketing strategies, manage a high-performing team, and collaborate with cross-functional departments to achieve business objectives.

Key Responsibilities:

Strategy & Leadership:

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Lead and manage the marketing team, including hiring, training, and performance management.
• Oversee and optimize the marketing budget, ensuring cost-effective spending.
• Analyze market trends, competitor activities, and customer insights to refine strategies.
• Collaborate with sales, product, and executive leadership to drive growth and revenue.

Brand & Communications:

• Maintain and enhance the company's brand identity and messaging across all channels.
• Oversee the creation of compelling content, advertising, PR, and digital marketing campaigns.
• Manage relationships with external agencies, media, and partners to maximize brand exposure.
• Ensure all marketing materials align with brand guidelines and company values.

Demand Generation & Digital Marketing:

• Develop and execute lead generation and customer acquisition strategies.
• Oversee SEO, SEM, PPC, email marketing, and social media campaigns.
• Utilize marketing automation tools (e.g., HubSpot, Marketo) to streamline workflows and optimize campaigns
• Track and analyze KPIs and ROI to improve performance and conversion rates.

Product & Customer Marketing:

• Work with product teams to create go-to-market (GTM) strategies for new products/services.
• Develop targeted messaging and campaigns to improve customer engagement and retention.
• Conduct market research to understand customer needs and preferences.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Excellent communication skills, both written and verbal
• Innovation and creativity to create brand new strategies that attract customers and succeed over the competition
• Ability to lead groups and be decisive
• Collaborative skills to accept and incorporate ideas into strategies
• Time management and organization to meet strict deadlines
• Ability to recognize trends and stay ahead of them
• Proficient with analysis and design software
• 5-10 years of marketing experience, with at least 3 years in a leadership role.
• Proven experience in B2B or B2C marketing, brand management, and digital marketing.
• Strong knowledge of SEO, SEM, email marketing, CRM, and marketing automation tools.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications:

• Familiarity with Google Analytics, Salesforce, HubSpot, Adobe Creative Suite, etc..
• Strong background in content marketing, storytelling, and public relations.