What are the responsibilities and job description for the Digital Marketing Optimization Specialist position at Lorien?
Digital Marketing Optimization Specialist
Optimization Specialist Job Posting
We are looking for an outstanding digital marketer/optimization specialist to help bring new ideas, personalized experiences, and communications to life. This position is a unique opportunity to ideate and design testing strategies that will shape the future of our customer experiences. As a member of our Digital Experience and Center of Excellence team, you will be working in a fast-paced environment with passionate leadership and will have the ability to make a huge impact enterprise-wide.
Key Responsibilities:
- Assist in the development and testing of digital experiences.
- Objectively deliver testing insights and use data-driven decision making.
- Build dashboards and analyze areas of opportunity.
- Create reports to measure the impact of campaigns on key performance indicators.
- Collaborate with analysts, visual designers, and product owners to support tests.
- Effectively partner cross-functionally to problem-solve and deliver solutions to testing questions.
- Ensure accuracy of data across multiple testing tools.
- Communicate insights and findings across a variety of stakeholders and teams.
- Help drive the expansion of the existing optimization program with new and innovative processes.
- Lead campaign updates and develop presentations with supporting materials to deliver the results.
Qualifications:
- Bachelor's degree and one to three years of relevant work experience are required.
- A thorough understanding of transactional design for applications and content pages utilizing a mobile-first approach.
- Experience working with A/B and Multivariate Testing platforms.
- Experience with optimizing highly trafficked web pages for performance.
- Understanding of responsive design approaches.
Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.
If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.
Salary : $40 - $45
