What are the responsibilities and job description for the Field Marketing Manager position at Lorimer Inc.?
About the Company
PayZen is on a mission to bring financial health to healthcare. Our products improve both access and affordability for patients and cash flow & administrative complexity for medical providers. We are trusted by a rapidly growing number of health systems, hospitals, and physician groups and are backed by leading venture capital investors.
About the role
We are looking for a talented and driven Field Marketing Manager to join our growing team at PayZen. This is a highly collaborative and visible role where you'll work cross-functionally with Demand Generation, Sales Development, Sales, and Provider Success to drive net-new sales leads, accelerate existing opportunities, and deepen our customer relationships through industry conferences, forums, and PayZen-hosted events.
As a key member of our marketing team, you will play a pivotal role in creating memorable experiences for prospects and customers, ensuring our brand is well-represented, and supporting the Sales team in meeting pipeline targets. If you’re excited about blending creativity with data-driven strategies and hands-on project management, fostering strong relationships with sales, and making a direct impact on revenue, we want to hear from you.
What you will do
- Own the strategy, planning, execution, and success of national and regional trade shows, conferences, industry meetings, co-located mini-events, etc. to drive brand awareness and generate pipeline and revenue
- Manage PayZen’s overall event strategy and calendar, including collaborating with the broader Go-To-Market team to identify, evaluate, and select relevant industry events.
- Work with Provider Success and Sales to plan and execute tailored marketing activities, including executive dinners and unique networking events, to create authentic engagement with customers and prospects.
- Ensure seamless coordination with Sales, Provider Success, and event attendees (including PayZen executives), on pre-event outreach, on-site logistics, and post-event follow-up, with exceptional attention to detail.
- Execute end-to-end event program management, including shipping, materials, vendor management, budget management, event promotions, sales enablement, data cleansing / tracking, and KPI measurement.
- Analyze and report on the performance of regional and national marketing programs, using data to optimize future initiatives and demonstrate ROI.
What you will bring
Why PayZen
J-18808-Ljbffr
