What are the responsibilities and job description for the Vice President, Acquisition Marketing position at Lotlinx?
Job Description
Job Description
Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.
Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.
Role Overview
Lotlinx is seeking a highly strategic and data-driven VP of Acquisition Marketing to lead and execute demand generation initiatives for our core products and spearhead the launch of LEX . This individual will be responsible for developing innovative, scalable marketing strategies that drive high-quality leads, optimize conversion rates, and accelerate customer acquisition across multiple channels.
The ideal candidate has deep experience in B2B performance marketing, digital acquisition strategies, product launches, and growth marketing . They will thrive in a fast-paced, high-growth environment and play a critical role in expanding Lotlinx's market presence.
Key Responsibilities
Lead Generation & Demand Generation Strategy
- Develop and execute data-driven acquisition marketing strategies to drive qualified lead generation for Lotlinx's core products.
- Optimize multi-channel marketing campaigns across paid search, paid social, email, content marketing, SEO, retargeting, and affiliate marketing .
- Align closely with sales and product teams to ensure seamless lead handoff and improve sales conversion rates.
- Build a robust marketing automation and lead nurturing strategy to maximize engagement and pipeline velocity.
LEX Launch & Growth Strategy
Performance Marketing & Optimization
Leadership & Cross-Functional Collaboration
Qualifications & Experience
Pay Range : $150,000 – $225,000 base salary with bonus & equity potential
Benefits : Medical, Dental, Vision, Matching 401k
Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Lotlinx is not currently able to offer sponsorship for employment visa status.
Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.
Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.
Salary : $150,000 - $225,000
